Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today&apos;s guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma&apos;s past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you. In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma&apos;s personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry&apos;s lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time. *please note: there are a few swears in this episode* --- Find more information, episode transcriptions and an accessible podcast player here:  <a href='https://www.annfionamartin.com/podcast'>https://www.annfionamartin.com/podcast</a> Continue the conversation on Instagram: <a href='https://www.instagram.com/annfionamartin'>https://www.instagram.com/annfionamartin</a> Find out more about Gemma Gilbert at <a href='https://www.gemmagilbert.com/'>https://www.gemmagilbert.com/</a> and <a href='https://www.instagram.com/gemmagilbertcoaching/'>https://www.instagram.com/gemmagilbertcoaching/</a>

<description>&lt;p&gt;Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today&amp;apos;s guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma&amp;apos;s past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.&lt;br/&gt;&lt;br/&gt;In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma&amp;apos;s personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry&amp;apos;s lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time. &lt;br/&gt;&lt;br/&gt;*please note: there are a few swears in this episode*&lt;br/&gt;&lt;br/&gt;---&lt;br/&gt;&lt;br/&gt;Find more information, episode transcriptions and an accessible podcast player here:  &lt;a href='https://www.annfionamartin.com/podcast'&gt;https://www.annfionamartin.com/podcast&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Continue the conversation on Instagram: &lt;a href='https://www.instagram.com/annfionamartin'&gt;https://www.instagram.com/annfionamartin&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Find out more about Gemma Gilbert at &lt;a href='https://www.gemmagilbert.com/'&gt;https://www.gemmagilbert.com/&lt;/a&gt; and &lt;a href='https://www.instagram.com/gemmagilbertcoaching/'&gt;https://www.instagram.com/gemmagilbertcoaching/&lt;/a&gt; &lt;/p&gt;</description>

Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal condi...

Transitioning from Launch Chaos to Evergreen Marketing with Gemma Gilbert

In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive. But that&apos;s not all. We step into the future, discussing the role of AI in photography and delve into how this technology is reshaping photo editing, offering a fresh perspective on the artistic process for photographers and copywriters alike. We also touch on the thorny side of AI including issues around copyright. This episode is a treasure trove of insights for anyone looking to strengthen their brand&apos;s visual identity. --- Find more information, episode transcriptions and an accessible podcast player here:  <a href='https://www.annfionamartin.com/podcast'>https://www.annfionamartin.com/podcast</a> Continue the conversation on Instagram: <a href='https://www.instagram.com/annfionamartin'>https://www.instagram.com/annfionamartin</a> Find out more about Amanda Hutchison / AKP Branding Stories at: <a href='https://akpbrandingstories.co.uk/'>https://akpbrandingstories.co.uk/ </a>and <a href='https://www.instagram.com/akpbrandingstories/'>https://www.instagram.com/akpbrandingstories/</a>

<description>&lt;p&gt;In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive.&lt;br/&gt;&lt;br/&gt;But that&amp;apos;s not all. We step into the future, discussing the role of AI in photography and delve into how this technology is reshaping photo editing, offering a fresh perspective on the artistic process for photographers and copywriters alike. We also touch on the thorny side of AI including issues around copyright. This episode is a treasure trove of insights for anyone looking to strengthen their brand&amp;apos;s visual identity. &lt;br/&gt;&lt;br/&gt;---&lt;br/&gt;&lt;br/&gt;Find more information, episode transcriptions and an accessible podcast player here:  &lt;a href='https://www.annfionamartin.com/podcast'&gt;https://www.annfionamartin.com/podcast&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Continue the conversation on Instagram: &lt;a href='https://www.instagram.com/annfionamartin'&gt;https://www.instagram.com/annfionamartin&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Find out more about Amanda Hutchison / AKP Branding Stories at: &lt;a href='https://akpbrandingstories.co.uk/'&gt;https://akpbrandingstories.co.uk/ &lt;/a&gt;and &lt;a href='https://www.instagram.com/akpbrandingstories/'&gt;https://www.instagram.com/akpbrandingstories/&lt;/a&gt;&lt;/p&gt;</description>

In this episode master of brand photography, Amanda Hutchison, unravels the intricacies of visuals for your business, bringing us behind the scenes of her nine-year journey, shooting over 200 business owners. She gets candid about her unique preparation process that goes beyond just making clients comfortable, and we discuss the impact of wardrobe choices on brand imagery and how the right clothes can send the exact message you want your clients to receive.But that's not all. We step into the...

Demystifying Brand Photography and the Impact of AI with Amanda Hutchison

Ever felt the crushing loneliness that can accompany entrepreneurship? Enter Lara Sheldrake, founder of Found and Flourish, a dedicated network supporting business owners in building communities and businesses that reflect their core values. Lara&apos;s mission is to eradicate those solitary feelings by providing a safe space for entrepreneurs to connect, share, and learn from others who are following the same path. Lara&apos;s vision extends beyond just connection, she empowers entrepreneurs to build an engaged and sustainable community. We unpack how Found and Flourish has pivoted during the pandemic, transitioning their events and activities online, and offering free events to encourage unity amongst members. Lara shares her strategies for building a vibrant community, such as listening to community needs and effectively receiving feedback. These insights are gold for any business owner or aspiring entrepreneur looking to foster a sense of belonging and engagement within their community. But it&apos;s not all business. We delve into the importance of self-care and wellbeing in the entrepreneurial journey. Lara shares her routines and strategies for maintaining balance in her personal and business life. She emphasises the necessity of self-care for long-term success and provides tips to keep overwhelm at bay. Whether you&apos;re a seasoned business owner or just starting out, you&apos;ll walk away from this conversation feeling inspired and equipped to prioritise your wellbeing whilst building your business community. --- Find more information, episode transcriptions and an accessible podcast player here:  <a href='https://www.annfionamartin.com/podcast'>https://www.annfionamartin.com/podcast</a> Continue the conversation on Instagram: <a href='https://www.instagram.com/annfionamartin'>https://www.instagram.com/annfionamartin</a> Find out more about Lara Sheldrake / Found and Flourish at: <a href='https://www.foundflourish.co.uk/'>https://www.foundflourish.co.uk</a> and <a href='https://www.instagram.com/lara_sheldrake/'>https://www.instagram.com/lara_sheldrake</a>

<description>&lt;p&gt;Ever felt the crushing loneliness that can accompany entrepreneurship? Enter Lara Sheldrake, founder of Found and Flourish, a dedicated network supporting business owners in building communities and businesses that reflect their core values. Lara&amp;apos;s mission is to eradicate those solitary feelings by providing a safe space for entrepreneurs to connect, share, and learn from others who are following the same path.&lt;br/&gt;&lt;br/&gt;Lara&amp;apos;s vision extends beyond just connection, she empowers entrepreneurs to build an engaged and sustainable community. We unpack how Found and Flourish has pivoted during the pandemic, transitioning their events and activities online, and offering free events to encourage unity amongst members. Lara shares her strategies for building a vibrant community, such as listening to community needs and effectively receiving feedback. These insights are gold for any business owner or aspiring entrepreneur looking to foster a sense of belonging and engagement within their community.&lt;br/&gt;&lt;br/&gt;But it&amp;apos;s not all business. We delve into the importance of self-care and wellbeing in the entrepreneurial journey. Lara shares her routines and strategies for maintaining balance in her personal and business life. She emphasises the necessity of self-care for long-term success and provides tips to keep overwhelm at bay. Whether you&amp;apos;re a seasoned business owner or just starting out, you&amp;apos;ll walk away from this conversation feeling inspired and equipped to prioritise your wellbeing whilst building your business community.&lt;br/&gt;&lt;br/&gt;---&lt;br/&gt;&lt;br/&gt;Find more information, episode transcriptions and an accessible podcast player here:  &lt;a href='https://www.annfionamartin.com/podcast'&gt;https://www.annfionamartin.com/podcast&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Continue the conversation on Instagram: &lt;a href='https://www.instagram.com/annfionamartin'&gt;https://www.instagram.com/annfionamartin&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Find out more about Lara Sheldrake / Found and Flourish at:&lt;br/&gt; &lt;a href='https://www.foundflourish.co.uk/'&gt;https://www.foundflourish.co.uk&lt;/a&gt; and &lt;a href='https://www.instagram.com/lara_sheldrake/'&gt;https://www.instagram.com/lara_sheldrake&lt;/a&gt;&lt;/p&gt;</description>

Ever felt the crushing loneliness that can accompany entrepreneurship? Enter Lara Sheldrake, founder of Found and Flourish, a dedicated network supporting business owners in building communities and businesses that reflect their core values. Lara's mission is to eradicate those solitary feelings by providing a safe space for entrepreneurs to connect, share, and learn from others who are following the same path.Lara's vision extends beyond just connection, she empowers entrepreneurs to build a...

Building a membership whilst prioritising self-care with Lara Sheldrake

Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget). We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, providing tips on identifying potential threats and who to contact in case of a security breach. Katie, with her expert insights, guides us on how to set up a Facebook Business Manager account, craft an ideal client profile, and utilise pixels for tracking data.  We also cover the hurdles of working with a lower Ads budget and the realities of investing in an Ads Manager. If you’ve been thinking about running Facebook Ads for your business, grab a cuppa and listen now. ——- Find more information, episode transcriptions and an accessible podcast player here:  <a href='https://www.annfionamartin.com/podcast'>https://www.annfionamartin.com/podcast</a> Continue the conversation on Instagram: <a href='https://www.instagram.com/annfionamartin'>https://www.instagram.com/annfionamartin</a> Find Katie Colella at: <a href='https://katiecolellasocial.co.uk/'>https://katiecolellasocial.co.uk/</a> and <a href='https://www.instagram.com/katie_colella_social/'>https://www.instagram.com/katie_colella_social</a>

<description>&lt;p&gt;Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget). &lt;br/&gt;&lt;br/&gt;We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, providing tips on identifying potential threats and who to contact in case of a security breach. Katie, with her expert insights, guides us on how to set up a Facebook Business Manager account, craft an ideal client profile, and utilise pixels for tracking data.  We also cover the hurdles of working with a lower Ads budget and the realities of investing in an Ads Manager. If you’ve been thinking about running Facebook Ads for your business, grab a cuppa and listen now.&lt;br/&gt;&lt;br/&gt;——-&lt;br/&gt;&lt;br/&gt;Find more information, episode transcriptions and an accessible podcast player here:  &lt;a href='https://www.annfionamartin.com/podcast'&gt;https://www.annfionamartin.com/podcast&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Continue the conversation on Instagram: &lt;a href='https://www.instagram.com/annfionamartin'&gt;https://www.instagram.com/annfionamartin&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Find Katie Colella at: &lt;a href='https://katiecolellasocial.co.uk/'&gt;https://katiecolellasocial.co.uk/&lt;/a&gt; and &lt;a href='https://www.instagram.com/katie_colella_social/'&gt;https://www.instagram.com/katie_colella_social&lt;/a&gt;&lt;/p&gt;</description>

Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget). We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, provid...

Navigating Facebook Ads and Security Threats with Katie Colella

What does it take to grow a community online [without twerking to viral songs or obsessing over social media]?  In this conversation with Daisy Morris, a social media strategist and founder of consultancy, The Selfhood, we talk about simple ways to build an online community whilst being authentically yourself. We talk about everything from micro-dosing your confidence to the real meaning of the word &apos;influencer&apos;, and how introverts can still build a thriving community online.  From collaborating with tech companies, including Microsoft, Meta and Adobe, to supporting over 150 independent businesses in the last year, Daisy knows what it takes to make the online world feel like a down-to-earth, real, and more human place. ---------- Find more information, episode transcriptions and an accessible podcast player here:  <a href='https://www.annfionamartin.com/podcast'>https://www.annfionamartin.com/podcast</a> Learn more about making money from emails with my free guide here: <a href='https://annmartin.myflodesk.com/make-money-from-emails'>https://annmartin.myflodesk.com/make-money-from-emails</a> Continue the conversation on Instagram: <a href='https://www.instagram.com/annfionamartin'>https://www.instagram.com/annfionamartin</a> <a href='https://www.instagram.com/the_self_hood'>https://www.instagram.com/the_self_hood</a> Find Daisy Morris at: <a href='https://www.theselfhood.com'>https://www.theselfhood.com</a>

<description>&lt;p&gt;What does it take to grow a community online [without twerking to viral songs or obsessing over social media]?  In this conversation with Daisy Morris, a social media strategist and founder of consultancy, The Selfhood, we talk about simple ways to build an online community whilst being authentically yourself.&lt;br/&gt;&lt;br/&gt;We talk about everything from micro-dosing your confidence to the real meaning of the word &amp;apos;influencer&amp;apos;, and how introverts can still build a thriving community online.  From collaborating with tech companies, including Microsoft, Meta and Adobe, to supporting over 150 independent businesses in the last year, Daisy knows what it takes to make the online world feel like a down-to-earth, real, and more human place. &lt;br/&gt;&lt;br/&gt;----------&lt;br/&gt;&lt;br/&gt;Find more information, episode transcriptions and an accessible podcast player here:  &lt;a href='https://www.annfionamartin.com/podcast'&gt;https://www.annfionamartin.com/podcast&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Learn more about making money from emails with my free guide here:&lt;br/&gt;&lt;a href='https://annmartin.myflodesk.com/make-money-from-emails'&gt;https://annmartin.myflodesk.com/make-money-from-emails&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Continue the conversation on Instagram:&lt;br/&gt;&lt;a href='https://www.instagram.com/annfionamartin'&gt;https://www.instagram.com/annfionamartin&lt;/a&gt;&lt;br/&gt;&lt;a href='https://www.instagram.com/the_self_hood'&gt;https://www.instagram.com/the_self_hood&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Find Daisy Morris at: &lt;a href='https://www.theselfhood.com'&gt;https://www.theselfhood.com&lt;/a&gt; &lt;/p&gt;</description>

What does it take to grow a community online [without twerking to viral songs or obsessing over social media]?  In this conversation with Daisy Morris, a social media strategist and founder of consultancy, The Selfhood, we talk about simple ways to build an online community whilst being authentically yourself.We talk about everything from micro-dosing your confidence to the real meaning of the word 'influencer', and how introverts can still build a thriving community online.  From c...

Grow an online community without losing yourself with Daisy Morris

Simple Content is the podcast for entrepreneurs, creatives and anyone who dreams of making money whilst doing what they love. Hosted by Ann Martin, a copywriter, author and content expert, this podcast shares conversations with some of the world’s most inspiring content creators and industry experts. This is your one stop shop for practical marketing, business and self development advice. Get ready to listen, learn and feel inspired.&nbsp;

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