The Modern Marketing Today Podcast

<p>The importance of giving back to build stronger communities has never been more important. This is particularly true in Northern Virginia, Marland and the District of Columbia as economic uncertainty and federal job losses have hit hard these communities hard this year. </p><p>For organizations providing counseling and mental health support systems, these uncertain times place extra pressure on already limited resources. The Women’s Center, one organization that provides mental health and counseling services to women, children, and men throughout the region, these pressures are top of mind. To help offset the costs of caring for the community, <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW197014064 BCX0" href="https://modernmarketingtoday.com/corporate-philanthropy-empowers-local-communities/">The Women’s Center</a> holds an auction and gala each November. </p><p>To help spread the word about this event, but also to shine a spotlight on corporate philanthropy and the spiriting of giving back we invited Rachna Krishnan, CEO and Executive Director of <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW197014064 BCX0" href="https://thewomenscenter.org/about/#leadership">The Women’s Center</a> and Jasmin el Kordi, CEO at <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW197014064 BCX0" href="https://www.mbluelabs.com/">MBlueLabs</a> to join me on the Modern Marketing Today podcast. We had a lively conversation about corporate philanthropy, mental health, and the importance of giving back and investing in the community, not only because of the support it lends during times of stress, but also because of the resilience it can build for when better times return. </p>

<p>Inspiring the teams we lead, the organizations we work for, or even ourselves in our daily lives to new heights can be difficult at the best of times. What often helps is doing something new and different that pushes us outside our comfort zone and introduces us to new people and new ideas. </p><p>In this episode of the Modern Marketing Today podcast we have the pleasure of speaking with Rachna Krishnan, CEO of <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW100236121 BCX0" href="https://thewomenscenter.org/">The Women’s Center</a> and Kathy Ditto who leads public sector marketing at <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW100236121 BCX0" href="https://www.juniper.net/us/en.html">Juniper Networks</a> to learn more about <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW100236121 BCX0" href="https://one.bidpal.net/twc2025conf/welcome">The Women’s Center 2025 Leadership Summit</a>, which is coming up on March 29, 2025. The Summit offers participants the opportunity to listen to inspiring speakers who have excelled in a variety of fields, from behavioral health to children’s literacy and entrepreneurship, but it also offers the opportunity to connect with fellow attendees over breakfast, lunch, and an evening networking event. </p><p>Ditto shared what inspired this year’s theme, “this year we selected ‘ignite passion' and it's about finding that spark that inspiration, that motivation to help you pursue what's going to drive you. It's really finding your sense of purpose and helping to realize what your <a target="_blank" rel="noreferrer noopener" class="Hyperlink SCXW100236121 BCX0" href="https://modernmarketingtoday.com/the-power-of-authenticity-in-modern-sales-building-relationships-over-revenue/">passion</a> might be.” </p>

<p>In this episode, we sit down with Rachna Krishnan, CEO of The Women’s Center, to discuss how The Center is empowering the community through the delivery of mental health and professional development services. </p>

<p>Whether your new fiscal year started in January or is coming up in July, or even October, marketers are fighting hard to hold on to every dollar in their budget. It’s been a long time since any marketer had the budget they requested to create the campaigns they anticipated would lead to a well-stocked funnel. The thing is, though, even with a meager budget, marketers can still be delivering results, when they think strategically.</p><p>This new <a target="_blank" rel="noopener noreferrer nofollow" class="Hyperlink SCXW244932382 BCX0" href="http://www.modernmarketingtoday.com/">Modern Marketing Today</a> podcast asks the question if marketers can find innovative ways to go <a target="_blank" rel="noopener noreferrer nofollow" class="Hyperlink SCXW244932382 BCX0" href="https://modernmarketingtoday.com/three-strategies-to-help-marketers-optimize-their-budget-and-deliver-impactful-results/">beyond their budget</a> and deliver results.</p><p>And it turns out there are.</p><p>Download the infographic here:</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://gotostrategic.com/resources-post/how-b2b-and-public-sector-marketers-deliver-impactful-results-for-revenue-capture/">https://gotostrategic.com/resources-post/how-b2b-and-public-sector-marketers-deliver-impactful-results-for-revenue-capture/</a></p>

<p>This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on <a href="https://modernmarketingtoday.com/identifying-agency-requirements-a-primer-for-government-marketers/">public sector marketing</a>. One of the most interesting sessions we saw on this year’s agenda tackles the challenge of marketing new technologies to government buyers.</p><p>In their Beyond the Buzzwords session, government marketing experts, <a href="https://modernmarketingtoday.com/government-huddle-podcast-with-marc-hausman/">Brian Chidester</a>, Head of Public Sector Marketing at <a href="https://governmenttechnologyinsider.com/why-now-is-the-time-to-modernize-identity-verification-in-the-government/">Socure</a> and host of the Government Huddle podcast, and <a href="https://atarc.org/biographies/tom-suder/">Tom Suder</a>, Founder and President of ATARC, take a closer look at what it takes to break through the hype-cycle chatter and demonstrate the value of emerging technologies to government and their crucial role in mission success.</p><p>We had the opportunity to talk with Brian and Tom to preview their session and talk a about how to effectively communicate the value of emerging technologies in language that fosters trust, builds relationships, and helps marketers achieve their organization’s goals.</p>