<p>This year’s GAIN Conference promises to deliver unique insights and thought-provoking ideas on <a href="https://modernmarketingtoday.com/identifying-agency-requirements-a-primer-for-government-marketers/">public sector marketing</a>. One of the most interesting sessions we saw on this year’s agenda tackles the challenge of marketing new technologies to government buyers.</p><p>In their Beyond the Buzzwords session, government marketing experts, <a href="https://modernmarketingtoday.com/government-huddle-podcast-with-marc-hausman/">Brian Chidester</a>, Head of Public Sector Marketing at <a href="https://governmenttechnologyinsider.com/why-now-is-the-time-to-modernize-identity-verification-in-the-government/">Socure</a> and host of the Government Huddle podcast, and <a href="https://atarc.org/biographies/tom-suder/">Tom Suder</a>, Founder and President of ATARC, take a closer look at what it takes to break through the hype-cycle chatter and demonstrate the value of emerging technologies to government and their crucial role in mission success.</p><p>We had the opportunity to talk with Brian and Tom to preview their session and talk a about how to effectively communicate the value of emerging technologies in language that fosters trust, builds relationships, and helps marketers achieve their organization’s goals.</p>