Kim Kerton, a seasoned podcast strategy consultant and creator, shares invaluable insights into the importance of first impressions in podcasting, particularly through show artwork. As the host of her own business podcast, 'Unemployed & Afraid', Kim emphasises that the visual appeal of a podcast can significantly influence listener engagement. Drawing from her extensive experience in broadcast radio and podcast consulting, she discusses how artwork, often overlooked, can either entice or deter potential listeners. Kim encourages creators to strategically consider their artwork by analysing competitors and avoiding common pitfalls such as using thin fonts or cluttered imagery that compromises readability. By prioritising clear and impactful designs, podcasters can enhance their chances of attracting and retaining an audience.

Kim delves into the evolution of podcasting, highlighting how the medium has transformed from audio-only to incorporating video elements, reflecting broader trends in media consumption. She passionately advocates for the decentralised nature of podcasting, which fosters creativity and personal growth for both creators and listeners. The episode underscores the necessity of a robust strategy in show development, emphasising that effective branding and visual presentation go hand-in-hand. As listeners tune in, they should be encouraged to reflect on their own show artwork and the strategic choices that can make a difference in their podcasting journey.

Links referenced in this episode:

• unemployedandafraid.com.au
• goodinsideofthebed.com.au

• Kim on Instagram
• Unemployed & Afraid on Instagram
• Kim on LinkedIn

Companies mentioned in this episode:

• Nova Entertainment
• Australian Radio Network
• Acast

Produced by https://bio.link/garethsounds at https://www.thesoundboutique.com.

Mentioned in this episode:

The Sound Boutique