Caravan
Caravan

Caravan

Odd Media

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Episodes

Details

Caravan è la rassegna settimanale di Odd Media, in cui Stefano e Mattia commentano le 5 notizie più rilevanti dal panorama del podcast italiano e internazionale.

Ascoltalo per rimanere up-to-date con gli ultimi dati e trend. Ogni settimana nel tuo feed.

Trovi Odd anche su Instagram e LinkedIn.

Aiutaci a crescere con una donazione!

Recent Episodes

Il video fa scoprire i podcast, ADV e tempismo & lanciare un podcast all'estero
OCT 26, 2024
Il video fa scoprire i podcast, ADV e tempismo & lanciare un podcast all'estero
<p>Ci siamo fatti un nuovo <a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it">sito</a>: qui se vuoi puoi leggere l'<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it/perche-globalizzare-il-mercato-dei-podcast/">articolo</a> di cui abbiamo parlato in puntata!</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thepodcasthost.com/promotion/3-whatsapp-podcast-promotion-tactics/?ck_subscriber_id=2397657334&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=WhatsApp%20with%20podcast%20marketing?%20ThePodcastHost%20Weekly%20Digest%20-%2015385823">How to promote your podcast through Whatsapp</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://thepodcasthaven.beehiiv.com/">Podcast Heaven (newsletter e Ebook per iniziare)</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://thepodcasthaven.com/?utm_source=thepodcasthaven.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=new-post&amp;_bhlid=2985c938f7e0a7c93ca7be2d45b790b39eb80aa4">Podcast check name tool</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podglomerate.com/how-to-get-your-show-featured-on-podcast-apps/">How to Get Your Show Featured on Podcast Apps</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/mumbler-spotify">Mumbler and Spotify are empowering podcasters with new opportunities to grow their audience</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/audio-video-prime-part-2/"><strong>Does Video Drive Discovery?</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.axios.com/2024/10/22/spotify-ad-exchange-trade-desk-partnership"><strong>Spotify launches ad exchange</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://signalhillinsights.com/podcast-ad-alignment-matters/?utm_medium=email&amp;_hsenc=p2ANqtz-8PgiP8UrVtA2PUxcCfdH08IQsqBC2fYXKS25xY84RYwIJ015vbilyKKanQS89cE0wgsi5SOab7TvfhNCMeerkV45Gywg&amp;_hsmi=330502028&amp;utm_content=330502028&amp;utm_source=hs_email"><strong>Podcast Ad Alignment Matters</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://techcrunch.com/2024/10/24/spotify-adds-auto-moderation-tool-to-help-podcasters-manage-comments/"><strong>Spotify adds auto-moderation tool to help podcasters manage comments</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcastdiscovery.com/2024/10/21/what-does-an-international-podcast-launch-look-like/"><strong>Podcasting (and RSS) is a global medium, but there are still country-specific quirks you have to think about</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:57) Utilizzare il video per farsi scoprire</li><li>(03:33) Spotify lancia SAX</li><li>(06:02) ADV e allineamento creativo</li><li>(07:19) S4P implementa la moderazione dei commenti</li><li>(08:06) Cose da fare se lanci un podcast all'estero</li><li>(10:35) Outro e una novità</li></ul>
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11 MIN
Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" & l'efficacia di una identità sonora
OCT 19, 2024
Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" & l'efficacia di una identità sonora
<p>Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" &amp; l'efficacia di una identità sonora</p><p>Ci siamo fatti un nuovo <a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it">sito</a>.</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.magellan.ai/news-insights/uncover-competitors-ad-strategies-with-magellan-ais-creative-analyzer">Uncover competitors’ ad strategies with Magellan AI's Creative Analyzer</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shopify.com/blog/podcast-advertising+">How Podcast Advertising Helps Brands Connect With Audiences</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/pulse/how-use-instagram-grow-your-podcast-jenn-herman-lyndsay-afgbc/?trackingId=vGG7n%2BA4QYOVU9cUv8k6oA%3D%3D"><strong>How To Use Instagram To Grow Your Podcast With Jenn Herman</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.abc.net.au/digital-product/abc-podcast-headlines-generative-ai-pilot/104455766"><strong>AI in podcasting: Lessons from the ABC’s episode title optimisation pilot</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://ajpvav.clicks.mlsend.com/tj/cl/eyJ2Ijoie1wiYVwiOjcyMTYxMyxcImxcIjoxMzU0MTgxODQ2MjA1NzQxNTMsXCJyXCI6MTM1NDE4MTg2NDg1OTkxMjE4fSIsInMiOiIwNDk4Zjk1Y2UzOTNhOTE5In0"><strong>Los usuarios de YouTube valoran más el contenido emotivo y de calidad</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://info.veritonic.com/the-power-of-audio-in-brand-marketing-study?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-10-15"><strong>More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://newsroom.spotify.com/2024-10-14/audiobooks-launch-france-belgium-netherlands-luxembourg/"><strong>Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg—and Premium Listeners Get Instant Access</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:34) Utilizzare Instagram per dare visibilità al tuo podcast</li><li>(02:54) ABC sperimenta con l'IA</li><li>(05:09) YouTube rilascia <em>Why We Watch 2.0</em></li><li>(07:24) La sound identity secondo Veritronic</li><li>(09:02) Spotify rende disponibili gli audiolibri in Francia, Belgio, Paesi Bassi e Lussemburgo</li><li>(09:44) Risorse e outro</li></ul>
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10 MIN
Podcast e social, il futuro dei contenuti audio & i feed RSS su YouTube Music
OCT 12, 2024
Podcast e social, il futuro dei contenuti audio & i feed RSS su YouTube Music
<p>Podcast e social, il futuro dei contenuti audio &amp; i feed RSS su YouTube Music.</p><p>Ci siamo fatti un nuovo <a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it">sito</a>.</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="http://www.podtrac.com">Top US and Global Publishers &amp; Networks for September 2024</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.audacyinc.com/state-of-audio/fall-2024/">Audacy State Of Audio</a> (scaricabile)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theatlantic.com/newsletters/archive/2024/10/why-trump-and-harris-are-turning-to-podcasts/680199/?gift=otEsSHbRYKNfFYMngVFweI5WU48PUoYuKl8Z9vkS1rI">Why Trump and Harris Are Turning to Podcasts</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://produceyourpodcast.com/what-is-the-best-social-media-for-podcasts/"><strong>What is the best social media for Podcasts?</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thepodcasthost.com/business-of-podcasting/long-form-content/?ck_subscriber_id=2397657334&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=Is%20there%20a%20future%20for%20long-form%20content?%20-%2015272581"><strong>Future of content: long-audio vs short audio</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://go.podnews.net/l/LoUX7APgPqT6wGOYPianQQ/1toA7637WUB892UBRs763UC9HyWA/2T0At0dFM8FcpPsL2cXKQQ"><strong>The Economist claims it has retained 80% of its listeners</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/article/youtube-music-rss"><strong>YouTube Music plays podcasts via RSS</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.audacyinc.com/state-of-audio/fall-2024/"><strong>Audacy State Of Audio: Game-Changing Shifts from Creativity to AI</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(01:37) Quale social è più indicato per il tuo podcast?</li><li>(03:33) Il futuro dei contenuti audio</li><li>(06:43) Come sta andando il paywall imposto da The Economist</li><li>(08:46) YouTube Music implementa i feed RSS</li><li>(09:47) State of Audio di Audacy</li><li>(13:07) Risorse e outro</li></ul>
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14 MIN
Acast ci ha fatto un regalo, Ausha crea un nuovo e interessante tool & Spotify lancia il feed unico
OCT 4, 2024
Acast ci ha fatto un regalo, Ausha crea un nuovo e interessante tool & Spotify lancia il feed unico
<p>Acast ci ha fatto un regalo, Ausha crea un nuovo e interessante tool &amp; Spotify lancia il feed unico.</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/article/alternatives-chartable?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-09-30">Replacing Chartable</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.ausha.co/blog/branded-podcast-pitch/?utm_source=Referral&amp;utm_medium=Newsletter&amp;utm_campaign=Podnews&amp;utm_term=Podnews_pitch&amp;utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-09-30">How to Convince Your Boss (or Clients) to Launch a Branded Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasttaxonomy.com/">Podcast Taxonomy</a> (Whitepaper scaricabile)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://docs.google.com/presentation/d/1l7fOYZ1AKqkRFJN0zqYyylQeHfq0chAhTjiY7evPoMM/pub?start=false&amp;loop=false&amp;delayms=3000&amp;slide=id.g2f2786e242e_0_5">Il report di Acast</a></li></ul><p></p><p>Per approfondire:</p><p></p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/consumerism?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-09-30"><strong>Podcast Advertising Fuels Consumerism: Acast Study</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasters.apple.com/support/5316-transcripts-on-apple-podcasts"><strong>Transcripts on Apple Podcasts</strong></a> / <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.apple.com/newsroom/2024/10/apple-podcasts-spotlights-narrative-series/"><strong>Apple Podcasts spotlights on narrative series</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/ausha-intelligence"><strong>Ausha launches Ausha Intelligence</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.broadcastprome.com/news/podeo-to-integrate-dolby-atmos-immersive-audio-into-podcasts/"><strong>Podeo to integrate Dolby Atmos immersive audio into podcasts</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://mashable.com/article/spotify-synched-feeds-podcast-creators#:~:text=VIDEOS-,Spotify%27s%20Synched%20Feeds%20allows%20creators%20to%20display%20their%20free%20and,streamlined%20experience%20on%20the%20app.&amp;text=Spotify%20is%20expanding%20its%20Open,same%20feed%20as%20free%20content"><strong>Spotify's Synched Feeds allows creators to display their free and subscriber-only content in one feed</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(01:04) Highlights dal report di Acast</li><li>(03:48) Nuove funzionalità per Apple Podcast</li><li>(05:28) Nasce Ausha Intelligence</li><li>(07:00) Podeo integra Dolby Atmos</li><li>(09:04) Spotify rilascia il feed unico sulla sua piattaforma</li><li>(10:17) Outro</li></ul><p></p>
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12 MIN
Tips da Spotify For Podcasters, podcast in crisi e addio a Chartable
SEP 27, 2024
Tips da Spotify For Podcasters, podcast in crisi e addio a Chartable
<p>Le nuove metriche di Spotify For Podcasters, podcast in crisi e addio a Chartable.</p><p></p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcasthon.org/"><strong>Podcasthon</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/playlist?list=PLENj1D-e6JT74b2hkncg3kGlA_GUx3gCy"><strong>Sound Design Snacks</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://audioinsurgent.substack.com/p/not-everything-needs-to-be-a-podcast?publication_id=255159&amp;post_id=149398211&amp;triggerShare=true&amp;isFreemail=true&amp;r=1egos2&amp;triedRedirect=true"><strong>Not Everything Needs To Be A Podcast</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.magellan.ai/research/top-podcast-advertisers"><strong>Top Podcast Advertisers</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://sound-effects.bbcrewind.co.uk/"><strong>BBC Sound Effects</strong></a></li></ul><p></p><p>Le nostre fonti:</p><p></p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasters.spotify.com/resources/learn/grow/audience-conversion-metrics?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-09-25">How to track conversion metrics on Spotify For Podcasters</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.programapublicidad.com/prisa-media-lleva-el-entretenimiento-de-audio-a-los-coches-con-apps-puntera-en-nuevos-modelos-renault/">PRISA Media lleva el entretenimiento de audio a los coches con ‘apps’ puntera en nuevos modelos Renault</a> + <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/posts/chora-media_podcast-chora-itaairways-activity-7245023532840013825-E9vr/?originalSubdomain=it">Chora e ITA Airways</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://open.substack.com/pub/scrollinginfinito/p/la-nuova-era-dei-podcast?utm_campaign=post&amp;utm_medium=web">La nuova era dai podcast</a> da <a target="_blank" rel="noopener noreferrer nofollow" href="https://scrollinginfinito.it/">Scrolling Infinito</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/update/rodecaster-video-launch">Now, it’s the RØDECaster Video</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/uploads/chartable-sunset.png?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-09-27">The sunset of Chartable</a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(01:06) Nuove metriche disponibili su Spotify For Podcasters</li><li>(03:10) Altre podcast factory per altri mezzi di trasporto</li><li>(05:07) La nuova era dei podcast</li><li>(08:59) RØDE apre al video</li><li>(09:59) Chartable chiude</li></ul><p></p><p></p>
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12 MIN