Caravan
Caravan

Caravan

Odd Media

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Episodes

Details

Caravan è la rassegna settimanale di Odd Media, in cui Stefano e Mattia commentano le 5 notizie più rilevanti dal panorama del podcast italiano e internazionale.

Ascoltalo per rimanere up-to-date con gli ultimi dati e trend. Ogni settimana nel tuo feed.

Trovi Odd anche su Instagram e LinkedIn.

Aiutaci a crescere con una donazione!

Recent Episodes

I momenti dell'anno, Spotify Wrapped e NotebookLM & l'ultimo report di Cumulus Media e Signal Hill
DEC 9, 2024
I momenti dell'anno, Spotify Wrapped e NotebookLM & l'ultimo report di Cumulus Media e Signal Hill
<p>Non perderti i link alle risorse nel consueto post su LinkedIn del lunedì!</p><p></p><p>Abbiamo un nuovo<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it"> sito</a>, e se vuoi puoi seguirci sui nostri <a target="_blank" rel="noopener noreferrer nofollow" href="https://linktr.ee/oddmedia.audio?fbclid=PAZXh0bgNhZW0CMTEAAabrOY3QcDZuSkAM2VIkfvPtFrnM0sLlg9ef079OAz2nyRO0-sDDMNErxxQ_aem_XvrXE1ScL1k630NY0uYHSg">social</a>.</p><p>Aiutaci a <a target="_blank" rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/oddmedia">sostenere</a> Odd.</p><p></p><p>Per approfondire:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.vulture.com/article/biggest-podcast-moments-2024.html">The 10 Moments That Defined Podcasting in 2024</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://blog.google/technology/google-labs/notebooklm-spotify-wrapped/">Listen to your first-ever 2024 Spotify Wrapped AI podcast, built with NotebookLM</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://go.podnews.net/l/LoUX7APgPqT6wGOYPianQQ/LCsrz5mlczhyKHda65eRGw/dyJeiZQgMqAuMptCCgQUUg">Top Podcast Hosting Companies by Episode Share (November 2024)</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marca.com/bienestar/psicologia-sexo/2024/11/29/67499f5446163ff3648b45cc.html">Cómo los podcast ASMR están ayudando a combatir el estrés y la ansiedad</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://news.radio-online.com/articles/b17999/Cumulus-Signal-Hill-Issue-Fall-2024-Podcast-Trends-Report">Cumulus, Signal Hill Issue Fall 2024 Podcast Trends Report</a></li></ul><p>Capitoli:</p><ul><li>(00:00) Intro</li><li>(01:39) I momenti dell'anno secondo Nicholas Quah</li><li>(04:35) Il tuo Wrapped letto da NotebookLM</li><li>(07:57) Il CMS più popolare è...</li><li>(09:51) Hai già ascoltato un podcast ASMR?</li><li>(13:32) Il report di Cumulus Media e Signal Hill</li><li>(15:13) Risorse &amp; Outro</li></ul><p></p><p>Dai un'occhiata anche a <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.questionidorecchio.it/">Questioni d'orecchio</a> e a <a target="_blank" rel="noopener noreferrer nofollow" href="https://estermemeo.substack.com/p/chi-e-come-sta-cambiando-il-mondo?r=2u8l1z&amp;utm_medium=ios&amp;triedRedirect=true">Prospettive</a>, due ottime newsletter italiane di settore.</p>
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20 MIN
Le zone grigie di Spotify for Creators, maledetto podfading & come utilizzare al meglio le trascrizioni
NOV 23, 2024
Le zone grigie di Spotify for Creators, maledetto podfading & come utilizzare al meglio le trascrizioni
<p>Oggi parliamo delle zone grigie di Spotify for Creators (S4C), di Amazon Music e audiolibri, del <em>podfading, </em>di adv creativi e del valore delle trascrizioni.</p><p>Non perderti i link alle risorse nel consueto post su LinkedIn del lunedì!</p><p></p><p>Abbiamo un nuovo<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it"> sito</a>, e se vuoi puoi seguirci sui <a target="_blank" rel="noopener noreferrer nofollow" href="https://linktr.ee/oddmedia.audio?fbclid=PAZXh0bgNhZW0CMTEAAabrOY3QcDZuSkAM2VIkfvPtFrnM0sLlg9ef079OAz2nyRO0-sDDMNErxxQ_aem_XvrXE1ScL1k630NY0uYHSg">nostri social</a>.</p><p>Aiutaci a <a target="_blank" rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/oddmedia">sostenere Odd.</a></p><p></p><p>Per approfondire:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://ajpvav.clicks.mlsend.com/tf/c/eyJ2Ijoie1wiYVwiOjcyMTYxMyxcImxcIjoxMzg1OTI4MzUxMjk1NzUxMTEsXCJyXCI6MTM4NTkyODUyMDQzMTA1ODM4fSIsInMiOiIyZjI3NDMzNWNjNzEyNjdlIn0"><strong>European Podcast Academy</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://go.podnews.net/l/LoUX7APgPqT6wGOYPianQQ/C2rHXO2jzpGpEqvNUOTA6w/QIA45OwaOGqt8YybJ6J763Cg"><strong>How the revenues will work in S4C?</strong></a><strong> + </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/the-implications-of-spotify-for-creators/?utm_medium=email&amp;_hsenc=p2ANqtz--fj1SkdfRbH_0ruwlKCUs57NrDfnF3uXB5NBSHMoaOAFhnWGwmC2j4mAsZm7Nw4VwZKr0Z4e2OiOKk52ei1bchpIL9yGLtl57cCiwG6UOCap6qIg0&amp;_hsmi=335061818&amp;utm_content=335061818&amp;utm_source=hs_email"><strong>The implications of S4C</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://go.podnews.net/l/LoUX7APgPqT6wGOYPianQQ/5uP892eKprgnRH0F02OJHEQw/IPnix7ESyxrx763w04Y6kfgQ"><strong>Amazon Music is adding Audible's audiobooks to its app </strong></a><strong>+</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://go.podnews.net/l/LoUX7APgPqT6wGOYPianQQ/bumzgacg41azd4ry8CzlKw/59OMip7y2EjccFHakIQvpA"><strong>Spotify has released new audiobook features</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/update/amazon-music-audible-2"><strong>How bad is “podfade”?</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://d5pc0004.na1.hubspotlinks.com/Ctc/JA+113/d5pc0004/VXfG4n3nsDf1VFZCXK8bGdr5W861hN75nDJ30KqPv5kBVqW50kH_H6lZ3mdW1x_Rnw3nl3SZW6Zq04r60VWwCW3JNfp39k34XSW7tnmc12QQ2VrW8TP9sV6THW5pN4W3dYLg1073W4qyKlW2XmrySW6rTgHP5hjjKzN1pSDyHzdRd7W6s5CwP7ryDdKW3d7QpL4SNNYDN2Pg1kwplCXDN3pQ0HrRx2PfW1NKktm4FMP2tN25WDMkq8yLKW2txH3_2myM5PW6nMSMz7h42FhVBVT0X7CCcfBW7j8JD78qZftRN1t7HlwR8FFCW2wBMt54Q3HLpW6ZMwVb6CV6LMW6mDPMG94SkscW8B8KKw4t1NsDW5K6M8M5FlmPvW3VD7Cw1p6CgqW14YH6f6x4F3lN8tbrR_j6DdvVfq45V1Gy_L4W6yy0_W1CxkmtVy-tbp38FJRTW46kNn35MfF6mf6vMgPd04"><strong>How brands are redefining creativity in audio ads</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://thepodcasthaven.com/why-you-should-transcribe-your-podcasts/?utm_source=thepodcasthaven.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=what-are-backlinks-why-are-they-important-and-how-do-you-get-them&amp;_bhlid=a73a794f5caa6d9b63fd33ebd659dee45202d18a"><strong>The benefits of transcription</strong></a></li></ul><p>Capitoli:</p><ul><li>(00:00) Intro e l'EPA</li><li>(01:44) Le perplessità riguardo a S4C</li><li>(03:59) Amazon Music integra gli audiolibri</li><li>(05:55) Il podfading è una brutta cosa</li><li>(07:21) Audio ads e creatività</li><li>(10:02) Benedette trascrizioni</li><li>(13:47) Risorse &amp; Outro</li></ul><p></p><p></p><p></p><p></p><p></p><p></p><p></p>
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16 MIN
Spotify for Creators, cambiamo idea grazie ai podcast, IA e pubblicità
NOV 16, 2024
Spotify for Creators, cambiamo idea grazie ai podcast, IA e pubblicità
<p>Ci siamo fatti un nuovo<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it"> sito</a>, ma se vuoi puoi seguirci anche su<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D"> Instagram</a> e<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/"> Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/oddmedia">donazione</a>.</p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podmatch.com/report">Report PodMatch</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingcareers.com/tips/podcast-ideas/">How to Get Podcast Ideas (Never Run Out of Topics!)</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/podcast-industry-glossary/">Podcast Industry Glossary by Sounds Profitable</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kapwing.com/resources/the-youtube-thumbnail-faces-that-attract-the-most-views/?utm_source=b2bgrowth-newsletter.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=47-of-marketers-struggle-with-this&amp;_bhlid=290900eb41d464ece6754408fc59b17893655200">Quale espressione facciale funziona meglio per la preview del tuo video (podcast) su YT?</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/article/understanding-podcast-statistics">Capire le statistiche dei podcast by</a><a target="_blank" rel="noopener noreferrer nofollow" href="http://podnews.net"> podnews.net</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastdetails.com/">Podcast details</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://newsroom.spotify.com/2024-11-13/biggest-change-ever-go-inside-spotify-for-creators-the-new-home-of-podcasting-on-spotify/"><strong>Biggest. Change. Ever. Go Inside Spotify for Creators, the New Home of Podcasting on Spotify</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingtoday.co.uk/spotify-introduces-new-tiktok-and-instagram-integrations/#google_vignette"><strong>Spotify introduces new TikTok and Instagram integrations</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/2024-podcasting-marketing-trust"><strong>One-in-three Americans Report Having Changed Their Opinion on a Topic or Brand Discussed in a Podcast, New Survey Finds</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://radioink.com/2024/11/12/audacy-cmo-suchman-targets-the-audio-ad-spend-gap/"><strong>Audacy CMO Suchman Targets the Audio Ad Spend Gap</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/wondercraft-frequency"><strong>AI audio studio Wondercraft launches automated ad personalization in partnership with Frequency</strong></a></li></ol><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:52) Il nuovo Spotify for Creators</li><li>(03:42) Spotify aggiunge nuove integrazioni per Instagram e TikTok</li><li>(04:43) I podcast guidano le nostre opinioni?</li><li>(06:58) C'è ancora un gap da colmare negli ADV in audio?</li><li>(08:23) L'interessante collaborazione fra Wondercraft e Frequency</li><li>(10:04) Outro e risorse</li></ul>
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13 MIN
Il video fa scoprire i podcast, ADV e tempismo & lanciare un podcast all'estero
OCT 26, 2024
Il video fa scoprire i podcast, ADV e tempismo & lanciare un podcast all'estero
<p>Ci siamo fatti un nuovo <a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it">sito</a>: qui se vuoi puoi leggere l'<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it/perche-globalizzare-il-mercato-dei-podcast/">articolo</a> di cui abbiamo parlato in puntata!</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thepodcasthost.com/promotion/3-whatsapp-podcast-promotion-tactics/?ck_subscriber_id=2397657334&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=WhatsApp%20with%20podcast%20marketing?%20ThePodcastHost%20Weekly%20Digest%20-%2015385823">How to promote your podcast through Whatsapp</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://thepodcasthaven.beehiiv.com/">Podcast Heaven (newsletter e Ebook per iniziare)</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://thepodcasthaven.com/?utm_source=thepodcasthaven.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=new-post&amp;_bhlid=2985c938f7e0a7c93ca7be2d45b790b39eb80aa4">Podcast check name tool</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podglomerate.com/how-to-get-your-show-featured-on-podcast-apps/">How to Get Your Show Featured on Podcast Apps</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/mumbler-spotify">Mumbler and Spotify are empowering podcasters with new opportunities to grow their audience</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/audio-video-prime-part-2/"><strong>Does Video Drive Discovery?</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.axios.com/2024/10/22/spotify-ad-exchange-trade-desk-partnership"><strong>Spotify launches ad exchange</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://signalhillinsights.com/podcast-ad-alignment-matters/?utm_medium=email&amp;_hsenc=p2ANqtz-8PgiP8UrVtA2PUxcCfdH08IQsqBC2fYXKS25xY84RYwIJ015vbilyKKanQS89cE0wgsi5SOab7TvfhNCMeerkV45Gywg&amp;_hsmi=330502028&amp;utm_content=330502028&amp;utm_source=hs_email"><strong>Podcast Ad Alignment Matters</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://techcrunch.com/2024/10/24/spotify-adds-auto-moderation-tool-to-help-podcasters-manage-comments/"><strong>Spotify adds auto-moderation tool to help podcasters manage comments</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcastdiscovery.com/2024/10/21/what-does-an-international-podcast-launch-look-like/"><strong>Podcasting (and RSS) is a global medium, but there are still country-specific quirks you have to think about</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:57) Utilizzare il video per farsi scoprire</li><li>(03:33) Spotify lancia SAX</li><li>(06:02) ADV e allineamento creativo</li><li>(07:19) S4P implementa la moderazione dei commenti</li><li>(08:06) Cose da fare se lanci un podcast all'estero</li><li>(10:35) Outro e una novità</li></ul>
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11 MIN
Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" & l'efficacia di una identità sonora
OCT 19, 2024
Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" & l'efficacia di una identità sonora
<p>Promuovere un podcast su Instagram, YouTube rilascia "Why We Watch 2.0" &amp; l'efficacia di una identità sonora</p><p>Ci siamo fatti un nuovo <a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it">sito</a>.</p><p>Seguici anche su <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D">Instagram</a> e <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/">Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://revolut.me/oddmedia">donazione</a>.</p><p></p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.magellan.ai/news-insights/uncover-competitors-ad-strategies-with-magellan-ais-creative-analyzer">Uncover competitors’ ad strategies with Magellan AI's Creative Analyzer</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.shopify.com/blog/podcast-advertising+">How Podcast Advertising Helps Brands Connect With Audiences</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/pulse/how-use-instagram-grow-your-podcast-jenn-herman-lyndsay-afgbc/?trackingId=vGG7n%2BA4QYOVU9cUv8k6oA%3D%3D"><strong>How To Use Instagram To Grow Your Podcast With Jenn Herman</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.abc.net.au/digital-product/abc-podcast-headlines-generative-ai-pilot/104455766"><strong>AI in podcasting: Lessons from the ABC’s episode title optimisation pilot</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://ajpvav.clicks.mlsend.com/tj/cl/eyJ2Ijoie1wiYVwiOjcyMTYxMyxcImxcIjoxMzU0MTgxODQ2MjA1NzQxNTMsXCJyXCI6MTM1NDE4MTg2NDg1OTkxMjE4fSIsInMiOiIwNDk4Zjk1Y2UzOTNhOTE5In0"><strong>Los usuarios de YouTube valoran más el contenido emotivo y de calidad</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://info.veritonic.com/the-power-of-audio-in-brand-marketing-study?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2024-10-15"><strong>More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://newsroom.spotify.com/2024-10-14/audiobooks-launch-france-belgium-netherlands-luxembourg/"><strong>Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg—and Premium Listeners Get Instant Access</strong></a></li></ol><p></p><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:34) Utilizzare Instagram per dare visibilità al tuo podcast</li><li>(02:54) ABC sperimenta con l'IA</li><li>(05:09) YouTube rilascia <em>Why We Watch 2.0</em></li><li>(07:24) La sound identity secondo Veritronic</li><li>(09:02) Spotify rende disponibili gli audiolibri in Francia, Belgio, Paesi Bassi e Lussemburgo</li><li>(09:44) Risorse e outro</li></ul>
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10 MIN