<description>&lt;p&gt;Ci siamo fatti un nuovo&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it"&gt; sito&lt;/a&gt;, ma se vuoi puoi seguirci anche su&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D"&gt; Instagram&lt;/a&gt; e&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/"&gt; Linkedin&lt;/a&gt;!&lt;/p&gt;&lt;p&gt;Aiutaci a sostenere Odd con una &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/oddmedia"&gt;donazione&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Le risorse della settimana:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podmatch.com/report"&gt;Report PodMatch&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingcareers.com/tips/podcast-ideas/"&gt;How to Get Podcast Ideas (Never Run Out of Topics!)&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/podcast-industry-glossary/"&gt;Podcast Industry Glossary by Sounds Profitable&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kapwing.com/resources/the-youtube-thumbnail-faces-that-attract-the-most-views/?utm_source=b2bgrowth-newsletter.beehiiv.com&amp;amp;utm_medium=newsletter&amp;amp;utm_campaign=47-of-marketers-struggle-with-this&amp;amp;_bhlid=290900eb41d464ece6754408fc59b17893655200"&gt;Quale espressione facciale funziona meglio per la preview del tuo video (podcast) su YT?&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/article/understanding-podcast-statistics"&gt;Capire le statistiche dei podcast by&lt;/a&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://podnews.net"&gt; podnews.net&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastdetails.com/"&gt;Podcast details&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Per approfondire:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://newsroom.spotify.com/2024-11-13/biggest-change-ever-go-inside-spotify-for-creators-the-new-home-of-podcasting-on-spotify/"&gt;&lt;strong&gt;Biggest. Change. Ever. Go Inside Spotify for Creators, the New Home of Podcasting on Spotify&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingtoday.co.uk/spotify-introduces-new-tiktok-and-instagram-integrations/#google_vignette"&gt;&lt;strong&gt;Spotify introduces new TikTok and Instagram integrations&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/2024-podcasting-marketing-trust"&gt;&lt;strong&gt;One-in-three Americans Report Having Changed Their Opinion on a Topic or Brand Discussed in a Podcast, New Survey Finds&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://radioink.com/2024/11/12/audacy-cmo-suchman-targets-the-audio-ad-spend-gap/"&gt;&lt;strong&gt;Audacy CMO Suchman Targets the Audio Ad Spend Gap&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/wondercraft-frequency"&gt;&lt;strong&gt;AI audio studio Wondercraft launches automated ad personalization in partnership with Frequency&lt;/strong&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;I capitoli:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;(00:00) Intro&lt;/li&gt;&lt;li&gt;(00:52) Il nuovo Spotify for Creators&lt;/li&gt;&lt;li&gt;(03:42) Spotify aggiunge nuove integrazioni per Instagram e TikTok&lt;/li&gt;&lt;li&gt;(04:43) I podcast guidano le nostre opinioni?&lt;/li&gt;&lt;li&gt;(06:58) C'è ancora un gap da colmare negli ADV in audio?&lt;/li&gt;&lt;li&gt;(08:23) L'interessante collaborazione fra Wondercraft e Frequency&lt;/li&gt;&lt;li&gt;(10:04) Outro e risorse&lt;/li&gt;&lt;/ul&gt;</description>

Caravan

Odd Media

Spotify for Creators, cambiamo idea grazie ai podcast, IA e pubblicità

NOV 16, 202413 MIN
Caravan

Spotify for Creators, cambiamo idea grazie ai podcast, IA e pubblicità

NOV 16, 202413 MIN

Description

<p>Ci siamo fatti un nuovo<a target="_blank" rel="noopener noreferrer nofollow" href="https://oddmedia.it"> sito</a>, ma se vuoi puoi seguirci anche su<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/oddmedia.audio?igsh=MXE2dTcxd2xzMjBscA%253D%253D"> Instagram</a> e<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/odd-media-audio/"> Linkedin</a>!</p><p>Aiutaci a sostenere Odd con una <a target="_blank" rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/oddmedia">donazione</a>.</p><p>Le risorse della settimana:</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podmatch.com/report">Report PodMatch</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingcareers.com/tips/podcast-ideas/">How to Get Podcast Ideas (Never Run Out of Topics!)</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://soundsprofitable.com/article/podcast-industry-glossary/">Podcast Industry Glossary by Sounds Profitable</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kapwing.com/resources/the-youtube-thumbnail-faces-that-attract-the-most-views/?utm_source=b2bgrowth-newsletter.beehiiv.com&amp;utm_medium=newsletter&amp;utm_campaign=47-of-marketers-struggle-with-this&amp;_bhlid=290900eb41d464ece6754408fc59b17893655200">Quale espressione facciale funziona meglio per la preview del tuo video (podcast) su YT?</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/article/understanding-podcast-statistics">Capire le statistiche dei podcast by</a><a target="_blank" rel="noopener noreferrer nofollow" href="http://podnews.net"> podnews.net</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastdetails.com/">Podcast details</a></li></ul><p>Per approfondire:</p><ol><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://newsroom.spotify.com/2024-11-13/biggest-change-ever-go-inside-spotify-for-creators-the-new-home-of-podcasting-on-spotify/"><strong>Biggest. Change. Ever. Go Inside Spotify for Creators, the New Home of Podcasting on Spotify</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podcastingtoday.co.uk/spotify-introduces-new-tiktok-and-instagram-integrations/#google_vignette"><strong>Spotify introduces new TikTok and Instagram integrations</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/2024-podcasting-marketing-trust"><strong>One-in-three Americans Report Having Changed Their Opinion on a Topic or Brand Discussed in a Podcast, New Survey Finds</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://radioink.com/2024/11/12/audacy-cmo-suchman-targets-the-audio-ad-spend-gap/"><strong>Audacy CMO Suchman Targets the Audio Ad Spend Gap</strong></a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://podnews.net/press-release/wondercraft-frequency"><strong>AI audio studio Wondercraft launches automated ad personalization in partnership with Frequency</strong></a></li></ol><p>I capitoli:</p><ul><li>(00:00) Intro</li><li>(00:52) Il nuovo Spotify for Creators</li><li>(03:42) Spotify aggiunge nuove integrazioni per Instagram e TikTok</li><li>(04:43) I podcast guidano le nostre opinioni?</li><li>(06:58) C'è ancora un gap da colmare negli ADV in audio?</li><li>(08:23) L'interessante collaborazione fra Wondercraft e Frequency</li><li>(10:04) Outro e risorse</li></ul>