<description>&lt;p&gt;In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with &lt;a href="https://www.linkedin.com/in/chelseajadecampbell/"&gt;Chelsea Campbell&lt;/a&gt;, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.&lt;br&gt;&lt;br&gt;Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.buzzsprout.com/2253544/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Ad Infinitum is Presented by &lt;a href="https://www.linkedin.com/company/oxford-road/"&gt;Oxford Road&lt;/a&gt; and Produced by &lt;a href="https://www.linkedin.com/in/caitlyn-spring-9614a974/"&gt;Caitlyn Spring&lt;/a&gt; &amp;amp; &lt;a href="https://www.linkedin.com/in/ezrafox/"&gt;Ezra Fox, MFA&lt;/a&gt;, written &amp;amp; hosted by &lt;a href="https://www.linkedin.com/in/stewredwine/"&gt;Stew Redwine&lt;/a&gt;, and sound designed by &lt;a href="https://www.linkedin.com/in/john-mattaliano-17a3ab19a/"&gt;John Mattaliano&lt;/a&gt;, with audio production by &lt;a href="https://www.linkedin.com/in/zach-hahn-63a15827/"&gt;Zach Hahn&lt;/a&gt;.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>

Ad Infinitum

Stew Redwine

Congruent Cues

OCT 30, 202443 MIN
Ad Infinitum

Congruent Cues

OCT 30, 202443 MIN

Description

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell, Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising.Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile, and The Home Depot.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.Hosted on Ausha. See ausha.co/privacy-policy for more information.