Season 2, Episode 11: "The Authors of Audio Branding."In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding: Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.We will be discussing the evolution of what we know of as ...

Ad Infinitum

Stew Redwine

The Authors of Audio Branding

NOV 26, 202448 MIN
Ad Infinitum

The Authors of Audio Branding

NOV 26, 202448 MIN

Description

Season 2, Episode 11: "The Authors of Audio Branding."

In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding:  Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.

We will be discussing the evolution of what we know of as Audio Branding and what the future of multisensory marketing, including Voice Marketing, looks like for brands, along with grading some ads to see just how well the guiding principles of Audio Branding do or do not play out in reality.


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Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.