In this episode of Pet Shop Girls, we sit down with Mike Karsting, Senior Vice President of the World Pet Association (WPA), to talk about how independent pet retailers can make the most of their time at SUPERZOO. Mike shares insight into how the show has evolved, what current trends retailers should be paying attention to, and how to approach SUPERZOO with a strategy so you can get the most value out of attending. We also talk about the educational opportunities available at the show, the importance of networking and relationship-building, and what retailers can do to turn a few busy days at SUPERZOO into long-term growth for their business. Whether you’re attending for the first time or you’re a seasoned SUPERZOO veteran, this conversation is full of practical advice to help you plan ahead, learn more, and come home with ideas and connections that matter. Connect with the Pet Shop Girls! Find us anywhere you like to connect! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the Ultimate Video Making Tool Megaphone AI here: ⁠⁠⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠⁠⁠ Check out our Partnership Programs for exclusive savings for Pet Pros: ⁠https://2petshopgirls.com/#03-1⁠ Get Carly’s Pet Nutrition Foundation Course: ⁠https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3⁠ The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.