Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ross Collins has spent more than three decades advising global manufacturers on one of the most overlooked value levers in their businesses: packaging and the supply chain that supports it. As Director at James Ross Consulting, he leads work that blends technical expertise, operational insight, and data-driven decision-making. James Ross Consulting focuses on packaging usage, supply chain efficiency, and sustainability. Since its founding in 1993, the firm has delivered multi-million-pound cost savings, process improvements, and sustainability strategies for world-leading clients, supported by proprietary software for packaging sustainability reporting and supply chain optimization.In this conversation, Ross shares how specialization has shaped the firm’s growth, how consulting has evolved in packaging and e-commerce environments, and what it takes to maintain long-term client relationships in complex, global engagements.**********************************************************Proposed Interview Structure:1. What originally got you into consulting, and how did packaging and supply chain become your focus?2. What specific problems do you help clients solve today, and why do those problems matter so much for you to solve?3. Who are your ideal clients now, and who are typically the decision-makers you work with inside those organizations?4. How do new clients usually find James Ross Consulting, and what has worked best for you in attracting the right kind of engagements over the years? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool for consulting and specialist advisory firms?5. You’re often dealing with complex, global organizations, how do you navigate long sales cycles and get buy-in across multiple stakeholders?6. Once a client starts working with you, how do you retain them over time, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant?7. Where do you find yourself most stuck right now as a consultant and firm leader, if at all?8. Looking ahead, what do you see as the biggest opportunities in packaging, supply chain consulting, and sustainability over the next few years?*********************************************************************Know more about Ross CollinsWebsite Link: jrconsulting.comConnect with Ross Collins on LinkedInLinkedIn link: https://www.linkedin.com/in/ross-collins-b3a869/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/