Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-podFollow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views. What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiences How to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcasting Why vanity metrics don’t translate into leads, calls, or revenue How niche positioning turns your brand into a “lighthouse” for ideal clients How to use data-backed content research instead of guessing topics Why simple podcast names and visuals outperform clever or complex branding Chapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook 01:45 – Defining Your Ideal Customer Profile (ICP) 02:31 – Why Lead Quality Beats Volume Metrics 03:25 – Owning a Niche Before Expanding 04:18 – Case Study: Corporate Treasury 101 Podcast 05:07 – What a Well-Defined vs. Weak ICP Looks Like 06:45 – Why Clear and Simple Messaging Converts Better 07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You” 08:35 – Letting Data, Not Opinions, Drive Content Topics 10:05 – Researching What Your ICP Is Actively Searching For Audience & Content Research Tools: AnswerThePublic (by NP Digital) A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.com Google Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.com Google Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key... YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches. Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.com Quora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.com Industry Conferences & Breakout Sessions Analyzing headlines and topics from the most attended sessions to uncover real-time demand.If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.