Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Neal McNamara has spent more than 25 years advising organizations through some of their most critical business moments. Before founding Virtas Partners, he led KPMG’s Accounting Advisory Services division across the U.S. and Americas, overseeing a 350-person consulting practice supporting acquisitions, IPOs, restructurings, carve-outs, and complex transformations for Fortune 500 companies and private equity-backed businesses.Today, Neal is building Virtas Partners into a different kind of consulting firm, one designed for complexity, relationships, and long-term trust. The firm works closely with CFO organizations, investors, and executive teams facing operational and financial inflection points where execution and judgment matter more than ever. What makes Neal especially relevant for professional services leaders is how openly he talks about the realities of building consulting firms today. From AI’s impact on consulting economics to burnout, talent retention, and the changing expectations clients have of advisors, Neal brings an operator’s perspective on what firms need to do to remain valuable and durable over the next decade. Proposed Interview Structure: 1. What originally pulled you into consulting and advisory work, and what kept you in the industry long enough to eventually build your own firm?2. What specific problem is Virtas Partners helping clients solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually makes the decision to bring Virtas in during high-stakes engagements?4. You’re very active publicly discussing trends in consulting, AI, leadership, and private equity. How important has thought leadership been in growing Virtas and attracting the right clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You recently launched Consulting Uncensored. What do you think podcasts can do for professional services firms trying to build trust and authority in the market?5. In high-trust consulting engagements, especially around transactions and transformation work, how do you typically build credibility and win the client relationship?6. Virtas operates in environments where trust and execution matter deeply. How do you make sure clients continue coming back and view Virtas as a long-term strategic partner?7. As someone building a modern boutique consulting firm in a rapidly changing industry, where do you personally feel the most challenged or stuck right now, if anywhere? 8. Looking ahead, where do you see the biggest opportunity for firms focused on complex financial and operational advisory over the next few years?**********************************************************************Know more about Neal McNamaraWebsite Link: http://www.virtaspartners.com/Connect with Neal McNamara on LinkedInLinkedIn link: https://www.linkedin.com/in/nealmcnamara/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/