Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Laurel Smylie helps companies tackle one of the most overlooked drivers of business performance: the quality of leadership and culture inside the organization. As Managing Partner at Four Letter Consulting, she works with senior teams to strengthen leadership capability, improve team dynamics, and create environments where people are engaged and accountable. Before launching her firm, Laurel spent nearly a decade at Great Place to Work Institute advising organizations on building high-trust workplaces. Her work included assessing culture, guiding leadership teams through organizational change, and supporting companies seeking to build workplaces where trust, pride, and camaraderie are real, not aspirational. In this episode, we unpack how consultants can approach culture and leadership development in practical ways, from working with senior executives to creating sustainable behavior change across teams.**********************************************************************Proposed Interview Questions: 1. What originally pulled you into the world of leadership development and organizational consulting? 2. What specific problem are you helping organizations solve when they bring you in, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who are the decision makers you typically work with inside those organizations? 4. How do clients typically find you today, and what has worked best for attracting new consulting and coaching engagements? Current Acquisition Channels: Referral, Certification roster Sub Question: What do you think about podcasting as a marketing channel for consultants working in leadership and culture? 5. When you’re speaking with a potential client about culture or leadership work, how do you typically move that conversation toward a real consulting engagement? 6. Once you’re working with a client, how do you retain them over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a leadership and culture consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership and culture consulting over the next few years?*********************************************************************Know more about Laurel SmylieWebsite Link: https://fourletterconsulting.com/Connect with Laurel Smylie on LinkedInLinkedIn link: https://www.linkedin.com/in/laurel-smylie/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/