Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Priscilla McKinney has spent more than 16 years helping B2B organizations build marketing systems that generate visibility, trust, and revenue. As the founder of Little Bird Marketing, she works with CEOs, sales leaders, and professional services firms that need more than random acts of marketing, they need predictable growth. Her background in cultural anthropology gives her a unique lens into buyer behavior, decision-making, and why people trust certain brands over others. That perspective helped shape her proprietary S.O.A.R. framework, designed to bring structure, accountability, and scalability to B2B marketing efforts. In this conversation, we explore what professional services firms often get wrong about growth, how consultants can build authority without sounding generic, and why relationship-driven marketing is becoming one of the biggest competitive advantages in modern consulting.Proposed Interview Structure: 1. What originally pulled you into consulting and marketing, and how did your background in cultural anthropology shape the way you approach business growth today?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire your team?4. You’ve built strong authority in B2B marketing and social influence. What has worked best for attracting consulting and professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host two podcasts yourself. What role do you think podcasting plays for professional services firms trying to build trust, authority, and long-term relationships?5. When consulting engagements involve multiple stakeholders and longer buying cycles, how do you personally move prospects from initial conversations to signed engagements?6. You’ve built long-term client relationships over many years. How do you retain clients, keep them coming back, and continue creating value beyond the first engagement?7. Where do you find yourself most stuck right now as a consultant and agency owner, if at all?8. Looking ahead, where do you see the biggest opportunity for B2B marketing and digital transformation firms over the next few years?*********************************************************************Know more about Priscilla McKinneyWebsite Link: http://www.littlebirdmarketing.comConnect with Priscilla McKinney on LinkedInLinkedIn link: https://www.linkedin.com/in/priscillamckinney/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/