Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Trayton Vance has spent more than two decades helping organisations improve performance through leadership coaching, cultural transformation, and practical people development. Through Coaching Focus Group, he partners with CEOs, HR leaders, and executive teams looking to create stronger alignment, better collaboration, and more resilient organisations. What makes Trayton’s approach different is its practicality. Rather than relying on theory-heavy leadership frameworks, his work focuses on real-world implementation, helping firms embed coaching behaviours into the everyday way leaders communicate, manage performance, and build trust internally. Before founding Coaching Focus Group, Trayton served as a Royal Marine Officer and later worked with McKinney Rogers International, advising global organisations on performance and change. That operational background continues to shape the direct, grounded way he approaches leadership and business growth today.Proposed Interview Structure: 1. What originally pulled you into the world of coaching and leadership development after your time in the Royal Marines?2. What specific problem are you helping clients solve today, and why does solving that problem matter to you personally?3. Who are your ideal clients today, and inside those organisations who usually makes the decision to bring you in?4. You’ve built Coaching Focus Group over more than two decades. What has worked best when it comes to attracting professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars Sub Question: What’s your view on podcasting as a marketing tool for consultants, coaches, and other professional services firms today?5. When you’re speaking with organisations about leadership or culture transformation, what helps you build enough trust and credibility to win the engagement?6. You’ve clearly built long-term relationships with clients over the years. What do you do to retain clients, keep them coming back, and make the relationship valuable over time?7. Where do you find yourself most stuck right now as a consultant and business owner, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and organisational culture work over the next few years?*********************************************************************Know more about Trayton VanceWebsite Link: https://www.coaching-focus.com/Connect with Trayton Vance on LinkedInLinkedIn link: https://www.linkedin.com/in/traytonvance/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/