Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ed Cross leads Odesma, a specialist procurement consultancy focused on operational performance improvement, cost reduction, outsourcing, and technology-enabled transformation. His firm typically delivers a 10:1 return on investment, a bold claim backed by decades of hands-on delivery across PwC, Xchanging, and international transformation programmes. Beyond savings, Ed’s work is about positioning procurement as a strategic lever inside organisations. From organisational design to category management and digital procurement platforms, he helps leadership teams rethink how third-party spend is governed and optimised. He is also co-host of Procurement Says No, a satirical but serious podcast dissecting public procurement policy and industry practice. That mix of expertise and personality makes him a rare voice in a traditionally conservative field. ********************************************************** Proposed Interview Structure: 1. Ed, you’ve spent over three decades in procurement across consulting and industry, what originally pulled you into this field? 2. What specific problem are you helping clients solve today in procurement, and why does it matter so much to you personally to get that right? 3. Who are your ideal clients at Odesma now? What size organisations do you work best with, and who is typically the economic buyer? 4. Procurement is a specialised niche. How do clients typically find you, and what has worked best for you in building consistent demand for Odesma? Current Acquisition Channels: Referral, Content, Podcast (hosting) Sub Question: You co-host Procurement Says No. What role has the podcast played in your visibility and credibility? And do you believe podcasting works as a marketing channel for consultants in technical industries? 5. When you’re pursuing a transformation mandate, how do you move from an initial benchmarking or diagnostic conversation to a signed engagement? 6. Once you’ve delivered savings, how do you retain clients? What do you do to ensure they keep coming back and see Odesma as a long-term strategic partner rather than a one-off cost cutter? 7. Where do you find yourself most stuck right now as a consulting firm leader in procurement (if at all)? 8. Looking ahead, where do you see the biggest opportunity for procurement transformation and advisory work over the next few years? *********************************************************************Know more about Edward Cross FIoDWebsite Link: http://www.odesma.co.uk/Connect with Edward Cross FIoD on LinkedInLinkedIn link: https://www.linkedin.com/in/ed-cross-fiod-919b0a5/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/