Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Julie Thomas leads one of the most established sales training and methodology firms in the B2B space. Through the ValueSelling Framework®, her team equips revenue organizations with a structured way to qualify, advance, and close deals based on customer-defined value, not product features or pricing pressure. Her work sits at the intersection of sales strategy, enablement, and execution. The core problem she solves is common: companies with strong offerings but inconsistent sales results. By aligning teams around a shared language and repeatable process, she helps organizations reduce stalled deals, improve forecast accuracy, and increase deal size. What stands out in Julie’s approach is the emphasis on business conversations. In a market where buyers are more informed and selective, her philosophy is clear: sellers must move beyond pitching and become partners in solving meaningful business problems. That shift is what drives both margin and long-term client relationships.**********************************************************************Proposed Interview Questions: 1. What got you into consulting and ultimately into leading ValueSelling Associates? 2. What specific problem are you helping your clients solve, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do clients typically find you, and what’s worked best to consistently attract the right B2B opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and sales leaders? 5. When you’re selling to senior revenue leaders with complex buying groups, how do you move from initial interest to a signed engagement? 6. How do you retain clients over time, what do you do to ensure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant leading ValueSelling (if at all)? 8. Looking ahead, where do you see the biggest opportunity for value-based sales training and consulting over the next few years?*********************************************************************Know more about Julie ThomasWebsite Link: https://www.valueselling.com/Connect with Julie Thomas on LinkedInLinkedIn link: https://www.linkedin.com/in/julieathomas/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/