Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Adam Lawrence has spent over 30 years in process improvement, helping manufacturing and operational teams move beyond one-off wins to sustained performance. As Managing Partner at Process Improvement Partners, he focuses on guiding teams through real change, not just designing it, but embedding it into how the business operates day-to-day.His approach centers on the “Wheel of Sustainability,” a framework designed to prevent the common failure mode of improvement initiatives: drift. Where most consulting stops at recommendations, Adam stays close to execution, ensuring teams have the tools, time, and reinforcement needed to maintain results.For consulting firm owners, Adam’s work is a reminder that value isn’t just in solving problems, it’s in making sure those solutions last. His model blends Lean, Kaizen, and leadership alignment into a repeatable system that drives both cultural and financial impact.**********************************************************************Proposed Interview Questions:1. What got you into consulting, and how did your background in industrial engineering lead you to this work in Lean and Kaizen?2. What specific problem are you solving for your clients when it comes to process improvement, and why does it matter so much for you personally to solve it?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do clients typically find you, and what has worked best for you to build authority in the Lean and process improvement space? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Book - "The Wheel of Sustainability" Sub Question: You’ve been featured on podcasts like Gemba Academy, how do you see podcasting as a marketing tool for consultants in your space?5. When you’re selling transformation work that requires deep involvement, how do you build trust and move clients from interest to commitment?6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant, especially as you continue to grow Process Improvement Partners?8. Looking ahead, where do you see the biggest opportunity for sustainable process improvement over the next few years?*********************************************************************Know more about Adam LawrenceWebsite Link: https://pi-partners.com/Connect with Adam Lawrence on LinkedInLinkedIn link: https://www.linkedin.com/in/adam-t-lawrence/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/