Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Martha Dorris has spent her career helping government organizations modernize the way they serve people. During her leadership tenure at GSA, she helped pioneer some of the federal government’s earliest digital service and customer experience initiatives, laying the groundwork for many of today’s citizen-focused government programs. After leaving government, she founded Dorris Consulting International to help agencies and private-sector firms navigate customer experience, digital transformation, and service delivery modernization. Alongside her consulting work, she created the Service to the Citizen Awards, recognizing hundreds of public and private-sector leaders improving government services across the country.This conversation goes beyond government transformation. Martha shares what it takes to build a trusted advisory business in a relationship-driven industry: how credibility compounds over time, why community-building matters, and how long-term partnerships become the foundation of sustainable firm growth.Proposed Interview Structure: 1. What originally drew you into government transformation and customer experience work?2. What specific problems are you helping agencies and industry partners solve today, and why does solving those problems matter so personally to you?3. Who are your ideal clients today, and who typically makes the decision to bring you in or engage Dorris Consulting International?4. You’ve built visibility through awards programs, newsletters, events, and podcasting. What has worked best for growing your consulting business and building credibility in the government space? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You also host the CX Tipping Point Podcast. What do you think consultants and advisors can learn from podcasting as a long-term relationship and trust-building tool?5. Government and enterprise consulting often involve long trust-building cycles. How do you personally move relationships from early conversations to long-term consulting engagements?6. You’ve maintained relationships across government and industry for years. What’s your approach to retaining clients, staying relevant over time, and creating partnerships where clients continue coming back?7. Given how much the government CX and digital transformation space is evolving, where do you find yourself most challenged or stuck right now as a consultant (if at all)?8. Looking ahead, where do you see the biggest opportunity for customer experience and digital government consulting over the next few years?*********************************************************************Know more about Martha DorrisWebsite Link: https://www.dorrisconsulting.com/Connect with Martha Dorris on LinkedInLinkedIn link: https://www.linkedin.com/in/martha-dorris-798b3b7/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/