In Episode 104 of the What the Futures Podcast, host Ryan discusses the recent closure of a pricing window and the challenges of making big selling decisions during the winter. Recorded from the UPL Studios, Ryan recaps a successful conference in Moose Jaw, thanking his family, speakers, and attendees. The episode also includes a detailed interview with Tony from UPL about their Grower Rewards program, touching on its ease of access and significant financial benefits for farmers. Ryan provides insights on the current crop market and offers advice on managing cash flow needs in a tough pricing environment. The episode ends on a positive note, celebrating community engagement and looking forward to future events and strategies. 00:00 Introduction and Podcast Overview 00:56 Conference Recap and Acknowledgements 04:30 Upcoming Events and Announcements 05:49 Market Analysis and Strategies 18:03 Grower Rewards Discussion with Tony from UPL 21:43 Key Advantages of the Program 26:28 2026 Program Details and Enhancements 29:05 Partnerships and Collaborations 31:29 Supply Chain and Product Availability 33:51 Closing Remarks and Personal Insights 34:02 Final Thoughts and Upcoming Events