<description>&lt;p&gt;Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Warning: This episode might make you quit conforming and start rebelling.&lt;br&gt;&lt;br&gt;&lt;b&gt;What to gather in this convo: &lt;/b&gt;&lt;br&gt;• How to go from IC to VP of PMM in just 2 years (hint: be a rebel) &lt;/p&gt;&lt;p&gt;• Why product marketers should be "trolls under bridges" &lt;/p&gt;&lt;p&gt;• The slow-down-to-speed-up philosophy that's breaking Silicon Valley &lt;/p&gt;&lt;p&gt;• What ultra marathons teach you about product marketing leadership &lt;/p&gt;&lt;p&gt;• Why painting on the side makes you a better PMM leader &lt;/p&gt;&lt;p&gt;• The "controllables vs. uncontrollables" framework that saves careers &lt;/p&gt;&lt;p&gt;• How to fight the AI Mad Lib epidemic in your messaging &lt;/p&gt;&lt;p&gt;• Why more PMMs should be gunning for CMO (and how to get there) &lt;/p&gt;&lt;p&gt;• The non-conformist hiring strategy that builds killer teams &lt;/p&gt;&lt;p&gt;• What PMM leaders are fighting for that ICs never see &lt;/p&gt;&lt;p&gt;• The disagree-and-commit principle that changes everything&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Timestamps &lt;/b&gt;&lt;br&gt;00:00 Introduction &amp;amp; Amanda's Weird LinkedIn Journey&lt;/p&gt;&lt;p&gt;01:00 Guest Introduction: IC to VP in 2 Years&lt;/p&gt;&lt;p&gt;02:00 The Big Question: Are Product Marketers Actually Marketers?&lt;/p&gt;&lt;p&gt;02:30 "We Are More Than Marketers" - The Non-Conformist Theory&lt;/p&gt;&lt;p&gt;04:00 What Makes a Non-Conformist PMM&lt;/p&gt;&lt;p&gt;05:00 Rebels Who Pull Invisible Threads&lt;/p&gt;&lt;p&gt;06:00 The Troll Under the Bridge Analogy&lt;/p&gt;&lt;p&gt;07:00 Slow Down to Speed Up Philosophy&lt;/p&gt;&lt;p&gt;09:00 Building PMM Foundations Without Crumbling&lt;/p&gt;&lt;p&gt;11:00 Career Trajectory: The Non-Linear Path&lt;/p&gt;&lt;p&gt;13:00 From Content to Demand Gen to PMM&lt;/p&gt;&lt;p&gt;15:00 Why Product Marketing Was "The Most Fun"&lt;/p&gt;&lt;p&gt;17:00 Current Role at Enable &amp;amp; Team Building&lt;/p&gt;&lt;p&gt;19:00 Ultra Marathons &amp;amp; Mental Fitness&lt;/p&gt;&lt;p&gt;21:00 The Painting Practice &amp;amp; Creative Outlets&lt;/p&gt;&lt;p&gt;23:00 Rapid Fire Round Begins&lt;/p&gt;&lt;p&gt;24:00 Worst Marketing Advice Ever Received&lt;/p&gt;&lt;p&gt;26:00 Budget Allocation Debates&lt;/p&gt;&lt;p&gt;28:00 The AI Mad Lib Problem&lt;/p&gt;&lt;p&gt;30:00 Customer Advisory Boards Discussion&lt;/p&gt;&lt;p&gt;32:00 PMM Career Paths &amp;amp; Fractional Trends&lt;/p&gt;&lt;p&gt;34:00 The PMM to CMO Pipeline&lt;/p&gt;&lt;p&gt;37:00 Product-Led Growth Companies as PMM Paradise&lt;/p&gt;&lt;p&gt;39:00Disagree and Commit Principle&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>

We're Not Marketers

Gabriel Bujold, Eric Holland, Zach Roberts

How curiosity didn't kill the cat w/ Amanda Groves

NOV 20, 202546 MIN
We're Not Marketers

How curiosity didn't kill the cat w/ Amanda Groves

NOV 20, 202546 MIN

Description

Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention. Warning: This episode might make you quit conforming and start rebelling.What to gather in this convo: • How to go from IC to VP of PMM in just 2 years (hint: be a rebel) • Why product marketers should be "trolls under bridges" • The slow-down-to-speed-up philosophy that's breaking Silicon Valley • What ultra marathons teach you about product marketing leadership • Why painting on the side makes you a better PMM leader • The "controllables vs. uncontrollables" framework that saves careers • How to fight the AI Mad Lib epidemic in your messaging • Why more PMMs should be gunning for CMO (and how to get there) • The non-conformist hiring strategy that builds killer teams • What PMM leaders are fighting for that ICs never see • The disagree-and-commit principle that changes everythingTimestamps 00:00 Introduction & Amanda's Weird LinkedIn Journey01:00 Guest Introduction: IC to VP in 2 Years02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "We Are More Than Marketers" - The Non-Conformist Theory04:00 What Makes a Non-Conformist PMM05:00 Rebels Who Pull Invisible Threads06:00 The Troll Under the Bridge Analogy07:00 Slow Down to Speed Up Philosophy09:00 Building PMM Foundations Without Crumbling11:00 Career Trajectory: The Non-Linear Path13:00 From Content to Demand Gen to PMM15:00 Why Product Marketing Was "The Most Fun"17:00 Current Role at Enable & Team Building19:00 Ultra Marathons & Mental Fitness21:00 The Painting Practice & Creative Outlets23:00 Rapid Fire Round Begins24:00 Worst Marketing Advice Ever Received26:00 Budget Allocation Debates28:00 The AI Mad Lib Problem30:00 Customer Advisory Boards Discussion32:00 PMM Career Paths & Fractional Trends34:00 The PMM to CMO Pipeline37:00 Product-Led Growth Companies as PMM Paradise39:00Disagree and Commit PrincipleHosted on Ausha. See ausha.co/privacy-policy for more information.