<p>Is J. Cole still eligible for “greatest rapper” status after bowing out of the Kendrick Lamar beef, or does hip hop demand competition?</p><p>India and LA-born artist Jerrelle unpack why rap was built on confrontation, why women are carrying today’s beef culture, and how streaming, industry plants, and virality changed the rules of success. A real conversation about artistry, ego, power, and what hip hop actually stands for.</p><p><strong>Topics:</strong> hip hop culture • rap beef • J. Cole • Kendrick Lamar • industry plants • streaming era • artists &amp; relationships</p><p>Follow <a href="https://instagram.com/ilybutpodcast"><u>@ilybutpodcast </u></a>on Instagram &amp; TikTok for more</p><p>Watch on <a href="https://www.youtube.com/@ilybutpodcast"><u>YouTube</u></a> every Thursday </p><p>Guest → Jerrelle | <a href="http://instagram.com/callmejerrelle"><u>@callmejerrelle</u></a></p>