In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Roee Peled, the Co-founder and CRO of Hoox, a financial tech company making waves in how credit card issuers engage and activate cardholders. Based in Miami, Roee brings years of experience in the fintech space, and today he’s sharing Hoox’s fresh approach to tackling the competition for top-of-wallet status among credit cards.

During their chat, Eitan and Roee explore how Hoox has developed a system for credit card companies to prompt users with targeted offers right at the checkout, boosting engagement without relying on traditional methods like emails or street ads. Roee explains how Hoox leverages zero-knowledge technology to make real-time matches between consumers and their bank offers—without accessing any personal data. This solution provides a smoother shopping experience for users while delivering measurable results for card issuers and banks.

Roee also shares what Hoox learned from taking a more agile approach to sales, transitioning from direct merchant outreach to building strategic partnerships with payment gateways and platforms like MasterCard. By focusing on making smart connections in the payment ecosystem, Hoox is scaling faster and improving activation rates—often by up to 25% compared to the usual methods.

Eitan wraps up the conversation with a look into the future of customer activation, and Roee talks about how Hoox plans to stay ahead by offering low-friction solutions that fit naturally into the consumer’s shopping experience. This episode offers a closer look at what’s possible in fintech with a little creativity and strategic thinking.

Website: https://www.vimmi.net 

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Guest: Roee Peled, the Co-founder and CRO of Hoox 

LinkedIn: https://www.linkedin.com/in/roeepeled/ 

Hoox: https://www.hooxpay.com/

LinkedIn Hoox: https://www.linkedin.com/company/hooxpay 

• For Merchants: 
• Hoox helps merchants boost (%)Conversion and ($)AOV by offering personalized consumer incentives at checkout ('embedded offers'), sponsored by banks and card issuers (video HERE) 
• For Issuers:
• Hoox helps banks and card issuers engage with their cardholders in order to gain top of wallet. How - Hoox identifies consumer (pre) purchase intent in stores and presents a real-time personalized offer ('Embedded Offers') luring the consumer to pay with a specific card (For example: "pay with your X bank card and get free shipping" or "pay with X bank card and get $10 store credit")

Watch the full Youtube video here:

https://youtu.be/uyhZX-pzMN0

Takeaways:

• Hooks provides a tool for credit card companies to activate cardholders.
• The technology behind Hooks allows for real-time personalized offers without PII access.
• Stakeholders benefit from increased engagement and reduced marketing costs.
• 42% of credit cards are inactive, presenting a significant opportunity.
• Hooks uses a smart engine to tailor incentives for different card profiles.
• The company claims to achieve 10x more effective activation than traditional methods.
• The sales cycle in the financial sector is lengthy due to multiple stakeholder approvals.
• Hooks has no direct competition in its specific approach to customer activation.
• Merchants are overwhelmed with offers and need effective solutions to improve conversion rates.
• The future of customer activation is focused on personalized, behavior-driven strategies.

Chapters:

00:00 Introduction to Hooks and Its Mission

03:02 The Technology Behind Hooks

05:57 Stakeholder Benefits and Customer Activation

08:54 Evolution of Customer Activation Strategies

12:03 Challenges and Innovations in the Financial Sector

15:00 Market Dynamics and Customer Retention

17:59 Sales Strategies and Market Approach

20:54 Future of Customer Activation and Work-Life Balance