In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world.

During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive.

Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don’t work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google’s updates caught up with them. They also cover the importance of empowering a team to love the industry they’re in, as well as Darren’s approach to bringing a brand’s content to life in a way that sets them apart from the competition.

Whether you’re new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter.

Website: https://www.vimmi.net 

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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

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Guest: Darren Jamieson, co-founder of Engage Web

LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 

Engage Web: https://www.engageweb.co.uk/

Engaging Marketeer Podcast: https://engagingmarketeer.com/

Darren Jamieson’s Personal Website: https://darrenjamieson.com/

Watch the full Youtube video here:

https://youtu.be/59E3jMvtPHU

Takeaways:

• Engage Web has been in business for 15 years, longer than most agencies.
• Continuous learning is crucial for keeping the team engaged and informed.
• Quality content is essential for SEO success.
• SEO should be viewed as a long-term strategy, not a quick fix.
• Understanding Google's priorities can help businesses succeed online.
• AI can assist in content creation, but quality must be prioritized.
• Identifying target customers is key to effective marketing.
• Using the right tools can enhance SEO efforts.
• Setting clear client goals is vital for success.
• Be cautious about whose advice you follow in digital marketing.

Chapters:

00:00 Introduction to Engage Web and Its Journey

03:08 Empowering Teams Through Continuous Learning

05:58 The Importance of Quality Content in SEO

08:58 SEO as a Long-Term Strategy

11:52 Understanding Google's Perspective

15:13 Navigating SEO Challenges with AI

18:08 Identifying Target Customers and Market Demand

21:08 Leveraging Tools for SEO Success

24:03 Setting Client Goals and Expectations

27:06 Case Study: E-commerce Success Story

29:55 Advice for Aspiring Digital Marketers

32:53 Conclusion and Resources