Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers.They start with a simple idea, strong ROAS doesn’t always mean a healthy business. Matt explains how brands often rely too much on platform data without connecting it back to real revenue and costs.The conversation moves into what to focus on instead, like profitability at the order level, total marketing efficiency, and how to think about acquiring new customers the right way.They also cover a common mistake, pushing too hard for growth without checking if the spend actually makes sense. Matt shares how brands can reset and build a more stable approach.Towards the end, they talk about how much creative is needed today, how fast things move on Meta, and why keeping things simple with tools and data still works best.Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Matt Raminick, Founder & CEO at SunnysideMatt Raminick’s LinkedIn | SunnysideWatch the full Youtube video here:https://youtu.be/wOb3OmkBm-cTakeaways:Performance marketing metrics that matterThe importance of diversification in marketing channelsBuilding sustainable and profitable brandsChapters:00:00 Introduction to Sunnyside and Its Unique Approach02:26 Understanding ROAS and Profitability Metrics05:15 The Importance of Customer Acquisition Costs07:49 Net Contribution Margins and Their Impact10:35 Transitioning from Brand to Agency13:33 Creative Strategies in Performance Marketing16:25 Balancing Growth and Profitability18:44 Diversification in Marketing Channels21:28 Tools and Technology for Performance Marketing24:15 Ideal Customer Profile for Sunnyside26:54 Creative Production and AI in Marketing28:35 Conclusion and Final Thoughts