In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising.They get into a real conversation about what is actually working in ads today and what is not.Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it.They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platformsThe conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters.They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens.It is a straightforward conversation that helps make sense of what to fix first before spending more.Website: https://www.vimmi.net Email us: [email protected] Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube Guest: Pamela Wagner, Founder/CEO at Ajala DigitalPamela Wagner’s LinkedIn | Ajala DigitalWatch the full Youtube video here:https://youtu.be/G5uqVPTLS7wTakeaways:Algorithm changes and AI impact on ad platformsStrategies for scaling paid campaigns effectivelyThe role of organic marketing in paid ad successChapters:00:00 Introduction to Agila Digital and Pamela Wagner01:21 The Evolution of Advertising Strategies03:28 Balancing Budget and Scaling in Advertising06:09 The Importance of Organic Growth07:44 Building Trust Through Multi-Platform Engagement09:29 Meta vs. Google: Understanding Platform Differences11:41 Navigating Policy Violations in Advertising15:18 Exploring New Advertising Channels18:49 The Role of YouTube in Marketing Strategies21:19 Attribution Challenges in Advertising23:52 Testing and Experimentation in Campaigns25:30 Pamela's Journey with Agila Digital28:04 Creative Strategies in Advertising29:06 Final Thoughts and Advice