<p>John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.</p> <p><strong>Chapters</strong></p> <ul> <li>00:58 - Introduction</li> <li>03:18 - Spending a million Euros and a year on an MVP</li> <li>05:54 - Coding Challenges</li> <li>08:15 - MVP for an info product vs. software</li> <li>13:51 - Growth on LinkedIn</li> <li>17:32 - Post structure</li> <li>19:48 - Comments on posts</li> <li>21:48 - Twitter/X</li> <li>25:15 - Coding Challenges newsletter</li> <li>27:12 - Building a personal brand</li> <li>34:09 - Nicheing on LinkedIn</li> <li>41:50 - Selling B2B vs. B2C</li> <li>47:18 - Tangent on car salesmen</li> <li>50:13 - Book recommendations</li> </ul> <p><strong>Where to find John</strong></p> <ul> <li><a href="https://www.linkedin.com/in/johncrickett/">John’s LinkedIn</a></li> <li><a href="https://codingchallenges.fyi/">Coding Challenges</a></li> <li><a href="https://codingchallenges.substack.com/">Coding Challenges newsletter</a></li> <li><a href="https://metacast.app/podcasts/cf1ae98a-5a00-5896-93af-e3e2b3874442">Coding Chats podcast</a></li> <li><a href="https://johncrickett.gumroad.com/l/30day-li-challenge">30 Day LinkedIn Personal Branding Challenge for Software Engineers</a> (starts on May 20, 2024!)</li> </ul> <p><strong>Links</strong> </p> <ul> <li><a href="https://adventofcode.com/">Advent of Code</a></li> <li><a href="https://carrd.co/">Carrd website builder</a></li> <li><a href="https://www.air.chat/">AirChat</a></li> </ul> <p><strong>Podcasts</strong></p> <ul> <li><a href="https://metacast.app/podcasts/4fe69a3b-88d1-5e22-8fe4-bba096831944">My First Million</a> (<a href="https://metacast.app/podcasts/episode/4fe69a3b_88d1_5e22_8fe4_bba096831944_00d3f378_d1bc_11ee_a768_3f32da5b55c1">Jason Cohen episode</a>)</li> </ul> <p><strong>Books</strong></p> <ul> <li><a href="https://amzn.to/44wFDQZ">Stop Asking Questions</a> by Andrew Warner</li> <li><a href="https://amzn.to/44BJFaU">Hatching Twitter</a> by Nick Bilton</li> </ul> <p><strong>Listen to this podcast on our app!</strong></p> <ul> <li>Metacast, a podcast app with transcripts: <a href="https://metacast.app">metacast.app</a></li> <li><a href="https://metacast.app/podcast/builders-gonna-build/GIQG0Xbz">Builders Gonna Build on Metacast</a></li> <li><a href="https://metacast.app/podcast/metacast-behind-the-scenes/N52SWYpt">Metacast: Behind the Scenes on Metacast</a></li> </ul> <p><strong>Get in touch!</strong></p> <ul> <li>Send us an email at <a href="mailto:[email protected]">[email protected]</a></li> <li><a href="https://www.linkedin.com/in/ilyabezdelev/">Ilya&#39;s LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/or9ob/">Arnab&#39;s LinkedIn</a></li> </ul>