You're putting out episodes every week, but are you actually listening to podcasts? The single best (and completely free) growth tactic most health and wellness podcasters skip might be the simplest one of all. In this solo episode, Sam draws on a principle from Stephen King's On Writing, that great writers read voraciously, and applies it directly to podcasting. If you want to get better at interviewing, storytelling, and growing an audience, you need to be listening. A lot. And not just shows in your niche. Sam breaks down: The true podcast growth cost of not listening to other podcasts The clever 30-second follow CTA Steven Bartlett uses on Diary of a CEO, and the Apple Podcasts data that proves why it's the smartest ask you can make How Jordan Harbinger's back-catalogue promos inspired a simple habit change that keeps listeners inside the feed How Sam found one of his best-ever guests, LinkedIn algorithm expert Richard van der Blom, just by listening to Creator Science A specific, repeatable tactic for finding proven guests using a competitor's YouTube channel, sorted by most popular views Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.