<p>WATCH</p><p>▶️ ⁠<a href="https://youtu.be/ihOtwgbMFCo" target="_blank" rel="ugc noopener noreferrer">Watch this episode on YouTube⁠</a></p><p>***</p><p> </p><p>EPISODE DESCRIPTION</p><p>In this episode, Dean and Jason are joined by Chad Gregory. Chad is the VP of National Sales at Dominion Lending Centres Inc. from Mississauga, Ontario, who has been with DLC since their early days in 2007. Chad's role includes the recruitment of Mortgage Agents, Mortgage Brokers, Mobile Mortgage Specialists, and Mortgage Brokerages.</p><p> </p><p>Launched in January 2006, DLC has the most robust value proposition of any mortgage company in Canada, providing industry leading branding, marketing, training, technologies, systems, and support for all Agents. Today, DLC is Canada’s #1 national mortgage company with more than 3,700 Mortgage Professionals spanning the country.</p><p> </p><p>Chad is here to discuss:</p><p> </p><p>→ His career background before getting into mortgages and the grind of the early days of DLC.</p><p> </p><p>→ Being the first brokerage to build a national brand and taking DLC from last to first in the country.</p><p> </p><p>→ The sales skills he learnt from 10 years of door-knocking, strategies to become better at cold calling, and hacks to deepen client loyalty and create raving fans.</p><p> </p><p>→ DLC's consistent investment into tools, technology, &amp; AI, and their robust online training centre for Agents.</p><p> </p><p>→ The multiple ways DLC's My Mortgage Toolbox mobile app is a game changer for a Broker's business.</p><p> </p><p>→ What makes Velocity Canada's most powerful all-in-one platform for Brokers, and the impact of the Gold Rush campaigns on client engagement.</p><p> </p><p>→ The power of continuous self-development, advice for Brokers, and 2026 predictions for DLC Brokers &amp; ABW.</p><p> </p><p>Chad's Book Recommendations:</p><ul><li><p><a href="https://www.amazon.ca/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163" target="_blank" rel="ugc noopener noreferrer">Raving Fans</a> - Ken Blanchard &amp; Sheldon Bowles</p></li><li><p><a href="https://www.amazon.ca/Cant-Hurt-Me-Master-Your/dp/1544512279" target="_blank" rel="ugc noopener noreferrer">Can't Hurt Me</a> - David Goggins</p></li><li><p><a href="https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996" target="_blank" rel="ugc noopener noreferrer">Good to Great</a> - Jim Collins</p></li><li><p><a href="https://www.amazon.ca/Experience-Economy-Updated-Joseph-Pine/dp/1422161978" target="_blank" rel="ugc noopener noreferrer">The Experience Economy</a> - Joseph Pine II &amp; James Gilmore</p></li><li><p><a href="https://www.amazon.ca/Atomic-Habits-Proven-Build-Break/dp/0735211299" target="_blank" rel="ugc noopener noreferrer">Atomic Habits</a> - James Clear</p></li><li><p><a href="https://www.amazon.ca/Compound-Effect-Darren-Hardy/dp/159315724X" target="_blank" rel="ugc noopener noreferrer">Compound Effect</a> - Darren Hardy</p></li><li><p><a href="https://www.amazon.ca/Accidental-Salesperson-Control-Respect-Deserve/dp/0814470831" target="_blank" rel="ugc noopener noreferrer">Accidental Salesperson</a> - Chris Lytle</p></li><li><p><a href="https://www.amazon.ca/MONEY-Master-Game-Financial-Freedom/dp/1476757860" target="_blank" rel="ugc noopener noreferrer">Money: Master the Game</a> - Tony Robbins</p></li></ul><p> </p><p>DLC Website: <a href="https://dominionlending.ca/" target="_blank" rel="ugc noopener noreferrer">www.dominionlending.ca</a></p><p>DLC LinkedIn: <a href="https://www.linkedin.com/company/dominion-lending-centres/" target="_blank" rel="ugc noopener noreferrer">@DominionLendingCentres</a></p><p>DLC Instagram: <a href="https://www.instagram.com/dlccanada/" target="_blank" rel="ugc noopener noreferrer">@dlccanada</a></p><p>DLC YouTube: <a href="https://www.youtube.com/user/DLCcanada" target="_blank" rel="ugc noopener noreferrer">@DLCcanada</a></p><p>Chad Gregory's Email: <a href="mailto:[email protected]" target="_blank" rel="ugc noopener noreferrer">[email protected]</a></p><p>Chad Gregory's LinkedIn: <a href="https://www.linkedin.com/in/chadwickgregory/" target="_blank" rel="ugc noopener noreferrer">@ChadGregory</a></p><p>***<br />CHAPTERS0:00 Intro0:31 Today's Guest: Chad Gregory5:07 Taking DLC From 0 to #18:39 Being the First Brokerage to Build a National Brand12:49 Sales Skills Learnt from 10 Years of Door Knocking19:18 Hacks to Deepen Client Loyalty &amp; Create Raving Fans27:30 DLC's Online Training Centre29:41 DLC's Value Prop: My Mortgage Toolbox35:56 Consistent Advancement of the Velocity Platform40:46 Velocity, the All-in-One Platform - AI, Gold Rush, CRM, Direct Submission48:16 2026 Predictions for DLC Brokers &amp; ABW50:47 Rapid Fire Questions54:31 Wrap Up55:19 Outro***</p><p> </p><p>CONNECT WITH THE SHOW</p><p>🎙️ The Mortgage Broker Podcast Podcast: <a href="https://linktr.ee/themortgagebrokerpodcast?utm_source=linktree_profile_share&amp;ltsid=bf8c6904-a28b-4518-9662-645edb5ce53b" target="_blank" rel="ugc noopener noreferrer">@abetterwaymortgage</a></p><p>📺 The Mortgage Broker Podcast YouTube: <a href="https://www.youtube.com/@MortgageBrokerPodcastNetwork" target="_blank" rel="ugc noopener noreferrer">@MortgageBrokerPodcastNetwork</a></p><p>📝 The Mortgage Broker Podcast Blog: <a href="https://www.joinabw.ca/media" target="_blank" rel="ugc noopener noreferrer">@ABWMedia</a></p><p>***</p><p> </p><p>CONNECT WITH THE HOSTS</p><p>📋 Dean Lawton's LinkedIn: <a href="https://www.linkedin.com/in/dean-lawton-07184998/" target="_blank" rel="ugc noopener noreferrer">⁠@DeanLawton⁠</a></p><p>📋 Deryk Williamson's LinkedIn: <a href="https://www.linkedin.com/in/deryk-williamson-271697106/" target="_blank" rel="ugc noopener noreferrer">⁠@DerykWilliamson⁠</a></p><p>📋 Jason Marshall's LinkedIn: <a href="https://www.linkedin.com/in/jasonmarshallma/" target="_blank" rel="ugc noopener noreferrer">@JasonMarshall</a></p><p>***</p><p> </p><p>CONNECT WITH A BETTER WAY MORTGAGES</p><p>🔗 A Better Way Mortgages Website: <a href="https://www.joinabw.ca/" target="_blank" rel="ugc noopener noreferrer">www.joinabw.ca</a></p><p>📸 A Better Way Mortgages Instagram: <a href="https://www.instagram.com/abetterwaymortgages/" target="_blank" rel="ugc noopener noreferrer">@abetterwaymortgages</a></p><p>📋 A Better Way Mortgages LinkedIn: <a href="https://www.linkedin.com/company/dominion-lending-centres---a-better-way/?originalSubdomain=ca" target="_blank" rel="ugc noopener noreferrer">@ABetterWayMortgages</a></p><p>👥 A Better Way Mortgages Facebook: <a href="https://www.facebook.com/abetterwaymortgages/" target="_blank" rel="ugc noopener noreferrer">@ABetterWayMortgages</a></p><p>📬 A Better Way Mortgages Tuesday Mortgage Memo: <a href="https://www.joinabw.ca/abw-tuesday-mortgage-memo" target="_blank" rel="ugc noopener noreferrer">@ABWTuesdayMortgageMemo</a></p>