55: BEHIND THE NETWORK with Chad Gregory | VP of National Sales, Dominion Lending Centre
WATCH▶️ Watch this episode on YouTube*** EPISODE DESCRIPTIONIn this episode, Dean and Jason are joined by Chad Gregory. Chad is the VP of National Sales at Dominion Lending Centres Inc. from Mississauga, Ontario, who has been with DLC since their early days in 2007. Chad's role includes the recruitment of Mortgage Agents, Mortgage Brokers, Mobile Mortgage Specialists, and Mortgage Brokerages. Launched in January 2006, DLC has the most robust value proposition of any mortgage company in Canada, providing industry leading branding, marketing, training, technologies, systems, and support for all Agents. Today, DLC is Canada’s #1 national mortgage company with more than 3,700 Mortgage Professionals spanning the country. Chad is here to discuss: → His career background before getting into mortgages and the grind of the early days of DLC. → Being the first brokerage to build a national brand and taking DLC from last to first in the country. → The sales skills he learnt from 10 years of door-knocking, strategies to become better at cold calling, and hacks to deepen client loyalty and create raving fans. → DLC's consistent investment into tools, technology, & AI, and their robust online training centre for Agents. → The multiple ways DLC's My Mortgage Toolbox mobile app is a game changer for a Broker's business. → What makes Velocity Canada's most powerful all-in-one platform for Brokers, and the impact of the Gold Rush campaigns on client engagement. → The power of continuous self-development, advice for Brokers, and 2026 predictions for DLC Brokers & ABW. Chad's Book Recommendations:Raving Fans - Ken Blanchard & Sheldon BowlesCan't Hurt Me - David GogginsGood to Great - Jim CollinsThe Experience Economy - Joseph Pine II & James GilmoreAtomic Habits - James ClearCompound Effect - Darren HardyAccidental Salesperson - Chris LytleMoney: Master the Game - Tony Robbins DLC Website: www.dominionlending.caDLC LinkedIn: @DominionLendingCentresDLC Instagram: @dlccanadaDLC YouTube: @DLCcanadaChad Gregory's Email: [email protected] Gregory's LinkedIn: @ChadGregory***CHAPTERS0:00 Intro0:31 Today's Guest: Chad Gregory5:07 Taking DLC From 0 to #18:39 Being the First Brokerage to Build a National Brand12:49 Sales Skills Learnt from 10 Years of Door Knocking19:18 Hacks to Deepen Client Loyalty & Create Raving Fans27:30 DLC's Online Training Centre29:41 DLC's Value Prop: My Mortgage Toolbox35:56 Consistent Advancement of the Velocity Platform40:46 Velocity, the All-in-One Platform - AI, Gold Rush, CRM, Direct Submission48:16 2026 Predictions for DLC Brokers & ABW50:47 Rapid Fire Questions54:31 Wrap Up55:19 Outro*** CONNECT WITH THE SHOW🎙️ The Mortgage Broker Podcast Podcast: @abetterwaymortgage📺 The Mortgage Broker Podcast YouTube: @MortgageBrokerPodcastNetwork📝 The Mortgage Broker Podcast Blog: @ABWMedia*** CONNECT WITH THE HOSTS📋 Dean Lawton's LinkedIn: @DeanLawton📋 Deryk Williamson's LinkedIn: @DerykWilliamson📋 Jason Marshall's LinkedIn: @JasonMarshall*** CONNECT WITH A BETTER WAY MORTGAGES🔗 A Better Way Mortgages Website: www.joinabw.ca📸 A Better Way Mortgages Instagram: @abetterwaymortgages📋 A Better Way Mortgages LinkedIn: @ABetterWayMortgages👥 A Better Way Mortgages Facebook: @ABetterWayMortgages📬 A Better Way Mortgages Tuesday Mortgage Memo: @ABWTuesdayMortgageMemo