55: BEHIND THE NETWORK with Chad Gregory | VP of National Sales, Dominion Lending Centre
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EPISODE DESCRIPTION
In this episode, Dean and Jason are joined by Chad Gregory. Chad is the VP of National Sales at Dominion Lending Centres Inc. from Mississauga, Ontario, who has been with DLC since their early days in 2007. Chad's role includes the recruitment of Mortgage Agents, Mortgage Brokers, Mobile Mortgage Specialists, and Mortgage Brokerages.
Launched in January 2006, DLC has the most robust value proposition of any mortgage company in Canada, providing industry leading branding, marketing, training, technologies, systems, and support for all Agents. Today, DLC is Canada’s #1 national mortgage company with more than 3,700 Mortgage Professionals spanning the country.
Chad is here to discuss:
→ His career background before getting into mortgages and the grind of the early days of DLC.
→ Being the first brokerage to build a national brand and taking DLC from last to first in the country.
→ The sales skills he learnt from 10 years of door-knocking, strategies to become better at cold calling, and hacks to deepen client loyalty and create raving fans.
→ DLC's consistent investment into tools, technology, & AI, and their robust online training centre for Agents.
→ The multiple ways DLC's My Mortgage Toolbox mobile app is a game changer for a Broker's business.
→ What makes Velocity Canada's most powerful all-in-one platform for Brokers, and the impact of the Gold Rush campaigns on client engagement.
→ The power of continuous self-development, advice for Brokers, and 2026 predictions for DLC Brokers & ABW.
Chad's Book Recommendations:
Raving Fans - Ken Blanchard & Sheldon Bowles
Can't Hurt Me - David Goggins
Good to Great - Jim Collins
The Experience Economy - Joseph Pine II & James Gilmore
Atomic Habits - James Clear
Compound Effect - Darren Hardy
Accidental Salesperson - Chris Lytle
Money: Master the Game - Tony Robbins
DLC Website: www.dominionlending.ca
DLC LinkedIn: @DominionLendingCentres
DLC Instagram: @dlccanada
DLC YouTube: @DLCcanada
Chad Gregory's Email: [email protected]
Chad Gregory's LinkedIn: @ChadGregory
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