Michelle Schafer shares how she grew from a relatively unknown career coach into a highly visible expert by consistently “borrowing audiences” through podcast guesting. She breaks down the turning point that came from choosing a clear target market, how she researched and pitched shows with a service-first mindset, how she prepared to deliver high-value interviews with stories and a strong call to action, and how she repurposed episodes to build compounding momentum. Michelle also explains why she eventually hired a virtual assistant to scale outreach, and how a single well-crafted pitch led to a major in-studio appearance on The Art of Charm.Chapters:(00:00:00) Intro: choosing to be found and the “borrowed audiences” concept(00:01:18) Michelle’s business today: who she serves and what she helps clients achieve(00:03:10) The visibility gap: from “hope they find my website” to real audience growth(00:06:58) The clarity breakthrough: picking a lane and defining the bullseye client(00:12:45) Weekly pitching rhythm: consistency, quality, and starting small to build confidence(00:17:40) What makes a pitch stand out: personalization, relevance, and crisp speaking points(00:23:05) Interview prep: listening to the show, key stories, and the “magic Post-it note”(00:27:35) The call to action: freebies, resources, and being a top 1% guest(00:38:10) Scaling with help: bringing on a VA and training them to run the system(00:45:35) The Art of Charm yes: imposter syndrome, the pitch that landed it, and what’s nextLinks and ResourcesFreebie: A free chapter from my book - sign up HEREOrder my book Cultivating Career Growth: Navigating Transitions with Purpose HEREEmail me hereBook a complimentary 30 min discovery call with me hereWebsiteMichelle Schafer on LinkedInDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!