Ceremonia founder Babba Rivera joins Bísness School to discuss her journey from launching ByBabba to making history as the first Latinx-owned hair care brand at Sephora, and how she proved investors wrong about the strength of the Latinx market. This episode was produced by Miguel Estrada.It was edited by James Jeffrey. Follow Ceremonia at @myceremonia.Follow Babba Rivera at @babba. Follow Ashley Chaparro at @ashleychaparro23.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.