<description>&lt;p&gt;Meet Jerel - Head of Growth at TUSHY. We dive into scaling a high-AOV, education-heavy category, measuring brand like performance, and navigating Amazon + AI search in 2026.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Takeaways&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Education is the primary growth constraint. Most consumers don’t understand bidets, so TUSHY invests heavily in reducing friction (installation, features, bowl types) before pushing conversion.&lt;/li&gt;&lt;li&gt;Brand activations are measured, not hoped for. Their OOH “Asshole Trucks” use geo-fencing, exposed vs. control testing, and retargeting to quantify lift and downstream impact.&lt;/li&gt;&lt;li&gt;Channel interplay matters. Top-of-funnel drives halo to Amazon, and budget flexes toward high-intent capture when margins tighten.&lt;/li&gt;&lt;li&gt;LLM visibility is the new SEO battleground. TUSHY actively monitors rankings in ChatGPT and Gemini and builds content to defend or win query share.&lt;/li&gt;&lt;li&gt;Contribution margin is the true operating KPI. With a durable product and low repeat rate, LTV ≈ first order — so daily contribution margin and incrementality guide spend decisions.&lt;/li&gt;&lt;/ul&gt;</description>

Meet Jerel - Head of Growth at TUSHY. We dive into scaling a high-AOV, education-heavy category, measuring brand like performance, and navigating Amazon + AI search in 2026.Takeaways<ul><li>Education is the primary growth constraint. Most consumers don’t understand bidets, so TUSHY invests heavily in reducing friction (installation, features, bowl types) before pushing conversion.</li><li>Brand activations are measured, not hoped for. Their OOH “Asshole Trucks” use geo-fencing, exposed vs. control testing, and retargeting to quantify lift and downstream impact.</li><li>Channel interplay matters. Top-of-funnel drives halo to Amazon, and budget flexes toward high-intent capture when margins tighten.</li><li>LLM visibility is the new SEO battleground. TUSHY actively monitors rankings in ChatGPT and Gemini and builds content to defend or win query share.</li><li>Contribution margin is the true operating KPI. With a durable product and low repeat rate, LTV ≈ first order — so daily contribution margin and incrementality guide spend decisions.</li></ul>

#29 – Jerel Blades, Head of Growth @ TUSHY

<description>&lt;p&gt;Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in testing creative. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Consumer subscription is a key focus for Morry, and he emphasizes the importance of optimizing for subscription at first purchase.&lt;/li&gt;&lt;li&gt;The interplay between different sales channels, such as DTC, Amazon, and TikTok Shop, is a crucial consideration for growth marketing strategies. Brand influence is crucial for effective marketing strategies.&lt;/li&gt;&lt;li&gt;Finance alignment is essential for effective budget allocation and performance evaluation.&lt;/li&gt;&lt;li&gt;Human storytelling remains a strong growth lever in marketing strategies.&lt;/li&gt;&lt;li&gt;Subscription is a significant Northstar KPI for retention and habit formation.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</description>

Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in testing creative. Takeaways<ul><li>Consumer subscription is a key focus for Morry, and he emphasizes the importance of optimizing for subscription at first purchase.</li><li>The interplay between different sales channels, such as DTC, Amazon, and TikTok Shop, is a crucial consideration for growth marketing strategies. Brand influence is crucial for effective marketing strategies.</li><li>Finance alignment is essential for effective budget allocation and performance evaluation.</li><li>Human storytelling remains a strong growth lever in marketing strategies.</li><li>Subscription is a significant Northstar KPI for retention and habit formation.</li></ul>

#28 - Morry Mitrani, VP of Growth @ BelliWelli

<description>&lt;p&gt;Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the data-first tactics fueling their nine-figure brand.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;
</description>

Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of TikTok and Meta on retail, Wyatt shares the data-first tactics fueling their nine-figure brand.

#27 - Wyatt Lowe, VP of Growth @MaryRuth Organics

<description>&lt;p&gt;Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business.&lt;/p&gt;
</description>

Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution margin to inform marketing decisions to ensuring operational efficiency at scale, Kristin offers a unique perspective on running a nine-figure eCommerce business.

#26 - Kristin Swarek, CFO/COO @ Caden Lane

<description>&lt;p&gt;Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitability is the most critical North Star for brands today.&lt;/p&gt;
</description>

Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing trends, TikTok Shop strategies, and why profitability is the most critical North Star for brands today.

#25 - Steph Liu , CEO @ Levitate Foundry

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