<p>Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in testing creative. </p><p></p><p>Takeaways</p><ul><li>Consumer subscription is a key focus for Morry, and he emphasizes the importance of optimizing for subscription at first purchase.</li><li>The interplay between different sales channels, such as DTC, Amazon, and TikTok Shop, is a crucial consideration for growth marketing strategies. Brand influence is crucial for effective marketing strategies.</li><li>Finance alignment is essential for effective budget allocation and performance evaluation.</li><li>Human storytelling remains a strong growth lever in marketing strategies.</li><li>Subscription is a significant Northstar KPI for retention and habit formation.</li></ul><p></p><p></p>