<p>Welcome to<em> Pod Lab: Experiments in Audience Growth</em>, a miniseries produced by Podcasting MA students at City St George’s University, London.</p><p> </p><p>In this episode, Sara Farolfi sits down with Jacob Jarvis, managing editor at Podmasters—the indie powerhouse behind hit political podcasts like <em>Oh God, What Now</em>, <em>The Bunker</em>, and <em>American Frictions</em>. Jacob shares how Podmasters built its audience from the ground up and their strategies to keep their listeners engaged. He also dives into the role of social media in community-building and the growing impact of video in the podcasting world.</p><p> </p><p>Follow Jacob on X here: @jacobjarv</p><p> </p><p>And find Podmasters here: https://podcasts.apple.com/gb/channel/podmasters/id6445001390</p><p> </p><p>Hosted, produced and edited by Sara Farolfi.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
