<description>&lt;p&gt;On this episode of Word on the Square, Chief Communications &amp;amp; Brand Officer at Acast, Lizzy Pollott. She talks over the monetization of podcasting, how creators should use the format -- and how artificial intelligence may impact the world of audio production.&lt;/p&gt;&lt;br&gt;&lt;p&gt;"Podcasting as a medium is so way underserved by advertisers as compared to how effective and engaging it is -- and it's changing massively," she says on the show. "We're working all the time to educate advertisers who have perhaps never thought of podcasting as a medium for them, exactly why it is a perfect for them to reach their audiences, and also when they're in it just how best to maximise it."&lt;/p&gt;&lt;br /&gt;&lt;hr&gt;&lt;p style='color:grey; font-size:0.75em;'&gt; Hosted on Acast. See &lt;a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'&gt;acast.com/privacy&lt;/a&gt; for more information.&lt;/p&gt;</description>

On this episode of Word on the Square, Chief Communications &amp; Brand Officer at Acast, Lizzy Pollott. She talks over the monetization of podcasting, how creators should use the format -- and how artificial intelligence may impact the world of audio production. "Podcasting as a medium is so way underserved by advertisers as compared to how effective and engaging it is -- and it's changing massively," she says on the show. "We're working all the time to educate advertisers who have perhaps never thought of podcasting as a medium for them, exactly why it is a perfect for them to reach their audiences, and also when they're in it just how best to maximise it." <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Word On The Square

'There's so much scope for experimentation': Acast's Lizzy Pollott

'There's so much scope for experimentation': Acast's Lizzy Pollott

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