Nicole Otchy - The Styling Consultancy
You’ve been in business for a while now, but suddenly notice something that has you confused. You aren’t attracting sales like you used to. Maybe you’re even struggling to get any sign-ups at all.
So where have all the clients gone?! It’s easy to point the finger at your marketing as the culprit when it might not be. But your marketing approach might need to evolve to get the results you want.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why your marketing may no longer be effective for your business. I’ll also teach you what to do when your marketing stops working so that you can get back on track and start attracting ideal clients.
1:45 - How your marketing not working could actually be a sign of your growth
7:05 - The first thing to decide when you start noticing that your marketing isn’t working anymore
11:22 - One common marketing mistake that leads to a lack of response to your messaging
14:43 - The need to reinvigorate your marketing message with your purpose and how to re-anchor and remind yourself of it
20:28 - How to make sure your content or desire matches up with the kind of clients you want to attract
25:06 - The importance of honoring your preferences as a personal stylist and using that as your advantage
28:15 - An obvious thing you might not be doing that accounts for your lack of clients
Mentioned In Attracting New Clients as a Personal Stylist When Marketing Gets Stale
Why Your Marketing Might Not Be the Problem in Your Personal Styling Business
What Personal Stylists Who Are Killing It Right Now Do Differently
Evolving Your Personal Styling Business and What’s Working Now
Mastering Accountability as Your Superpower Unlocks Business Success
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylists