Authenticity can help you find your voice and serve as this anchor to help you get through the self-doubts you experience as a personal stylist. My client Brianna Lamberson had to tap into something authentic inside herself to discover her market. And once she did, she couldn't believe how simple it was all along!

Brianna has taken a unique path to becoming a talented personal stylist. She went to art school and underwent various creative pursuits before officially entering the world of styling. Her passion for art and beauty has now evolved into a full-time personal styling business.

In this episode of The Six Figure Personal Stylist Podcast, you’ll hear Brianna’s unique valuable insights into finding your voice as a personal stylist, connecting with ideal clients, and navigating business-building challenges. She’ll discuss how she discovered her niche, her successful use of YouTube as a marketing tool, and how she’s learning to overcome perfectionism and embrace authenticity in her business.

2:06 - How Brianna’s love for art and beauty led her to the personal styling industry

6:18 - How Brianna discovered that the people she really wanted to work with represented an aspect of herself

10:59 - What led Brianna to use YouTube as a marketing platform (and why she thinks more stylists can break into it now)

15:56 - Brianna’s biggest a-ha moments since introducing changes to her business and realizations about opening and closing the container for clients

21:43 - The importance of self-acceptance as an entrepreneur and letting go of the responsibility of holding responsibility for your clients

28:10 - What Brianna is most excited about in her business as she continues to refine it

Mentioned In Crafting a Creative Niche: How Brianna Lamberson Built Her Dream Styling Business

Brianna Lamberson | YouTube | Instagram

School of the Art Institute of Chicago

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