Six months into her personal styling business, Michelle Loo had done everything most stylists think they're supposed to do. She had training. She had systems. She had clients who were strangers, not just friends doing favors.On paper, the foundation was there, but the business still wasn't behaving like a business that could replace a corporate salary. The missing piece wasn't styling skill. It was learning how to sell, how to market herself, and how to believe her work was worth twice what she had been charging.In this episode of The Six Figure Personal Stylist Podcast, Michelle shares what actually happened when she started confronting the parts of business that feel personal. Saying her new price out loud on a sales call, claiming a niche she already knew better than anyone else, and what it took to keep going when she wasn't sure any of it would work.2:23 – What went through Michelle’s head the first time she said her price out loud on a sales call4:39 – The pre-sales call mindset ritual that helps Michelle move through imposter syndrome9:08 – How Michelle came into personal styling (and the Accelerator Program) after 16 years in corporate tech HR11:31 – How Michelle realized that “comfortable” pricing and pro bono feedback had quietly trapped her into meaning less than minimum wage15:33 – How Michelle has changed her marketing and her relationship with marketing19:00 – HR skills learned in the corporate world that Michelle brought to her business 20:32 – How Michelle discovered her most powerful positioning hidden in plain sight24:34 – The in-person event that turned out to be a big win for Michelle26:59 – Michelle’s biggest fear about her business and seeing wins even in things that don’t go as desired35:12 – What actually builds trust with clients long before they ever book a call37:11 – What excites Michelle most about her business going forwardMentioned In Raising Your Prices Even When You're Scared with Michelle LooMichelle Loo on Instagram and LinkedInApply Now for The Six Figure Personal Stylist Revenue AcceleratorBooked, Profitable, and Magnetic Private PodcastFollow Nicole on InstagramLeave a rating and review