Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR, internal comms, content, or you’ve been building an audience quietly on the side, this trend matters more than you think. What You’ll Learn Why “storyteller” job titles are exploding across tech and HR How shrinking media and AI content overload changed the rules What Notion’s storytelling team signals about the future of brand orgs Why trust is now the most valuable brand asset How employee-generated content connects employer and consumer branding Why storytelling roles aren’t limited to journalists How creators and HR professionals already have these skills What separates signal from noise in a content-saturated world Mentioned In This Episode Wall Street Journal article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e Want to turn your team into storytellers? Visit workfluencermedia.com to learn how we help companies build video-first content systems that build trust with clients and candidates. storytelling jobs, corporate storytelling, employer branding, HR content, employee generated content, creator economy at work, brand trust, AI content, internal communications, Workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices