Why Cats Need Better PR with Erin Simpson of Wildcat
OCT 7, 202439 MIN
Why Cats Need Better PR with Erin Simpson of Wildcat
OCT 7, 202439 MIN
Description
<p>Erin Simpson is a self-taught designer who started her journey in marketing and PR. But if you asked her to describe herself today, she would use two words: “<a href="https://www.instagram.com/wildcatliving/">cat person</a>.”</p>
<p>As the founder of <a href="https://wearewildcat.com/">Wild Cat</a>, Erin creates feline furniture and accessories that cats would design for themselves. How did she go from PR at start-ups to creating our favorite cat products of all time? Tune in to find out!</p>
<p>In this episode, we chat about:</p>
<ul>
<li>Erin’s cat-loving origin story</li>
<li>The importance of curating your cat’s environment to encourage positive behavior</li>
<li>How Erin turned DIY cat products into a full-blown business</li>
<li>The inspiration behind Wild Cat’s instantly recognizable branding</li>
<li>Advice for pet brands on how to improve your PR</li>
<li>And more!</li>
</ul>
<p> </p>
<p>Tune in for a dose of Big Cat Energy. Then <a href="https://www.juniperpet.co/">join the Juniper Community</a> to meet more pet parents like you!</p>
<p>📍 Here at Juniper, we make content for your favorite pet brands. We're 100% women owned and operated, and you can hire us to create your articles, blogs, videos, email marketing campaigns, lead generation guides, and more. Visit us at <a href="http://www.juniperpet.co/">www.juniperpet.co</a> to learn more.</p>
