Marketing in the Age of AI

🎙️ Episode Overview:AI isn’t just changing marketing—it’s redefining how real estate professionals connect, operate, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Mark Weithorn, Founder & CEO of DPI Showcase Websites, to explore how human-first AI, automation, and simple systems can help realtors win more listings without sacrificing relationships.From automated websites and CRM workflows to AI-powered seller lead generation, this conversation dives into real-world applications of AI that keep people—not technology—at the center of the customer experience.🧠 What You’ll Learn:Why human-first AI matters more than ever in marketingHow realtors can automate blogs, social posts, and email marketing without losing authenticityThe difference between buyer leads vs. seller leads—and why listings matterHow AI-powered tools like leads.ai identify motivated sellers in real timeBest practices for AI governance, automation, and “bailouts” to human supportHow simple, affordable systems outperform over-engineered tech stacks👤 Featured Guest:Mark WeithornFounder & CEO, DPI Showcase WebsitesMark has over 22 years of experience building marketing technology for realtors and brokers. With a background in retail marketing, advertising, and product development, he brings a practical, no-nonsense approach to automation—focusing on affordability, usability, and real human connection.Website: https://www.dpishowcase.comLinkedIn: https://www.linkedin.com/in/mark-weithorn-030473125/⭐ Episode Highlights:Automating realtor websites, blogs, and newsletters on autopilotUsing AI to detect online behavior that signals intent to sellWhy over-automation and bad chatbots hurt customer trustThe KISS principle: Keep IT Systems SimpleHow DPI delivers full websites, CRM, IDX, and AI leads at shockingly low price pointsWhy psychology and human behavior still matter more than tools🔗 Connect and Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxFeatured AI Book by Emanuel Rose:📘 Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📚 Further Reading or Resources:Blog Post (Human-First AI for Realtors): https://emanuelrose.com/human-first-ai-how-realtors-win-with-simple-automated-systems/DPI Showcase Websites: https://www.dpishowcase.com👍 Like this video if you believe AI should serve humans—not replace them💬 Comment with your thoughts on AI in real estate and marketing🔔 Subscribe for more insights on AI, automation, and authentic marketing#MarketingInTheAgeOfAI #AIinMarketing #HumanFirstAI #RealEstateTech #PropTech #PropertyManagement #MarketingAutomation #DigitalStrategy #CustomerExperience #AIforRealtors #LeadGeneration #FutureOfWork

🧠 Episode OverviewAI isn’t just changing marketing—it’s redefining how businesses operate, connect, and scale. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Ryan Burch, Founder of Tobii Group, to explore how AI-powered inputs, automation, and incremental change can dramatically improve marketing outcomes.From digital advertising and local SEO to SOP automation and AI-assisted workflows, this conversation focuses on practical, real-world applications of AI—without losing sight of fundamentals, governance, and human-centered strategy.🎓 What You’ll LearnIn this episode, you’ll discover how to:Build smarter marketing systems by focusing on inputs before outcomesUse AI and automation to improve SOPs, reporting, and workflowsAvoid common AI pitfalls while scaling marketing operations responsiblyApply AI tools like NotebookLM to simplify complex informationImprove attribution, tracking, and conversion signals for better ROIAdopt an incremental, sustainable approach to AI adoption🎙️ Featured GuestRyan BurchFounder, Tobii GroupRyan has over 15 years of experience in digital strategy, helping startups and Fortune 500 companies integrate data, creativity, and automation. His work focuses on digital advertising, AI-assisted marketing systems, and operational efficiency—especially for local service businesses, healthcare, and multi-location brands.🔗 Connect with Ryan on LinkedIn:https://www.linkedin.com/in/ryanburch/✨ Episode HighlightsWhy AI outcomes depend entirely on the quality of your inputsHow broken tracking sabotages AI-driven marketing performanceAI vs. automation: understanding the difference (and when to use each)Using NotebookLM to generate SOPs, decks, podcasts, and guidesLocal SEO, “search everywhere,” and the future of GEO marketingWhy small, monthly improvements beat overwhelming AI rollouts🌐 Connect and Explore MoreConnect with Host Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or ResourcesBlog Post (Full Breakdown of This Episode):https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/👍 Like this video if you found it helpful💬 Comment with your biggest AI marketing challenge🔔 Subscribe for more conversations on AI, marketing systems, and digital strategy#MarketingInTheAgeOfAI #AIinMarketing #DigitalMarketing #MarketingAutomation#AIWorkflows #PropTech #RealEstateTech #PropertyManagement#LocalSEO #GEO #AIInputs #MarketingSystems #FutureOfWork#CustomerExperience #DigitalStrategy #RyanBurch #EmanuelRose

Episode Overview:AI is no longer just a tool—it’s becoming an operator. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dipesh Mandalia, a veteran performance marketer and AI builder, to explore how custom GPTs, AI-powered operators, and app-based workflows are redefining Facebook ads and modern marketing systems. From building internal tools with Lovable and Replit to launching AI-driven ad engines that remove friction and guesswork, this conversation dives deep into how marketers can move faster, test smarter, and scale with confidence. 📈What You’ll Learn:✅ Why custom GPTs are one of the most overlooked AI productivity tools✅ How AI operators can plan, generate, and launch Facebook ads end-to-end✅ What Meta’s Andromeda algorithm means for creative testing✅ How AI removes fear, friction, and complexity from paid advertising✅ Why frameworks and operators are replacing courses and training libraries✅ How marketers are “software-izing” their workflows with AI✅ The importance of human-in-the-loop for quality and risk managementFeatured Guest:🎙 Dipesh MandaliaDipesh Mandalia is a marketing entrepreneur with over 20 years of experience in paid media, funnel strategy, and automation. He is the founder of an ad agency and the creator of the BPM Method, which has generated over $100M in global revenue across ecommerce and digital products. Dipesh is also building next-generation AI ad operators that embed his real-world expertise directly into software.Connect with Dipesh on LinkedIn: https://www.linkedin.com/in/depeshmandalia/Episode Highlights:✨ Building custom GPTs for real-life problems (from soccer coaching to ad strategy)✨ Turning Facebook ads into an “infinite ad engine” using AI✨ The Rubik’s Cube model for creative angles and ad testing✨ How AI apps can generate and publish 10–50 ads in minutes✨ Using Lovable and Replit to build production-ready AI tools✨ Why embedded expertise (your IP) is the real moat in AI products✨ The rise of AI operators that tell you what to do next—and eventually do it for youConnect and Explore More:👤 Host: Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📘 Authentic Marketing in the Age of AI by Emanuel Rose: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Further Reading or Resources:📖 Related blog post on AI operators and Facebook ad workflows: https://emanuelrose.com/how-ai-operators-are-redefining-facebook-ads-and-marketing-workflows/📚 Tools and concepts discussed in this episode:• Custom GPTs• AI operators and MCP layer• Lovable and Replit• Meta Andromeda ad framework• AI-powered CRM and ad automation👍 Like this video if it helped you rethink AI and paid advertising💬 Comment with how you’re using custom GPTs or AI operators🔔 Subscribe to Marketing in the Age of AI for weekly insights on AI, marketing systems, and business growth#MarketingInTheAgeOfAI #AIMarketing #AIinMarketing #CustomGPT #FacebookAds #AIOperators #AdAutomation #MarketingStrategy #AIinBusiness #SMBgrowth #DigitalMarketing #PaidAds #FutureOfMarketing

Episode Overview:AI isn’t replacing marketers—it’s helping them work smarter. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Edwin Endlich, Chief Marketing Officer at Wysh, to explore how AI is reshaping creative leadership, campaign execution, and personalized B2B marketing. From creative automation and AI image generation to agentic workflows and account-based personalization, this conversation shows how human insight paired with intelligent systems is redefining marketing as we move toward 2026. 📈What You’ll Learn:✅ How AI accelerates creative strategy without losing human storytelling✅ Why AI image tools and rapid prototyping cut creative approval time in half✅ How meeting transcription and note capture improve marketing alignment✅ Practical ways to use AI as a “creative project manager”✅ How marketers can scale personalization in B2B and ABM campaigns✅ Why AI agents are powerful—but still need human oversightFeatured Guest:🎙 Edwin EndlichEdwin Endlich is the Chief Marketing Officer at Wysh, a fintech company focused on making life insurance more accessible through embedded financial products. With a background in creative education and storytelling, Edwin leads both marketing and creative strategy, building AI-driven tools that connect with people on a deeply human level.Connect with Edwin on LinkedIn: https://www.linkedin.com/in/edwinendlich/Episode Highlights:✨ Early adoption of AI tools like Midjourney for faster creative concepting✨ Using AI to spin campaign variations for multiple ICPs in minutes✨ Why strategists are becoming “drivers” of AI systems✨ How agentic AI will unlock the next wave of productivity✨ Turning meeting transcripts into actionable creative briefs✨ Scaling account-based marketing with AI-powered personalizationConnect and Explore More:👤 Host: Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Further Reading or Resources:📖 Related blog post on AI-driven creative leadership and B2B marketing: https://emanuelrose.com/ai-driven-creative-leadership-how-wysh-rewires-b2b-marketing/📚 Topics explored in this episode:• AI creative automation• Agentic AI workflows• Personalized B2B and ABM marketing• Fintech and embedded insurance innovation👍 Like this video if it helped you rethink AI and creative leadership💬 Comment with how you’re using AI in your marketing workflows🔔 Subscribe to Marketing in the Age of AI for weekly insights on AI, marketing, and business growth#MarketingInTheAgeOfAI #AIMarketing #CreativeLeadership #AIInMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #AccountBasedMarketing #FintechMarketing #PodcastMarketing #FutureOfMarketing

Episode Overview:AI isn’t replacing marketers—it’s helping them work smarter. In this episode of Marketing in the Age of AI, host Emanuel Rose is joined by digital marketing expert Garrett Hammonds to unpack how SEO, GEO (Generative Engine Optimization), and AI-driven content strategies are reshaping visibility and growth. From “spoken hub” content models to podcast guesting and recency-based SEO, this conversation focuses on how brands, agencies, and small businesses can stay authentic while adapting to AI-powered search heading into 2026. 📈What You’ll Learn:✅ How SEO is evolving into GEO and AI search✅ Why “spoken hub” content outperforms traditional hub-and-spoke models✅ How recency and content refresh impact AI answer engines✅ Ways to protect authentic brand voice in an AI-saturated content landscape✅ Why podcast guesting builds authority, trust, and long-term SEO value✅ How small businesses can compete using AI-powered marketing systemsFeatured Guest:🎙 Garrett HammondsGarrett Hammonds is a digital marketing expert with over eight years of experience and a co-founder of Hammonds Media and Marketing. He specializes in data-driven SEO, PPC, and performance-focused campaigns, helping everyone from niche businesses to Fortune 500 brands grow sustainably. Garrett is especially focused on AI SEO, GEO, and helping small businesses navigate an increasingly complex marketing ecosystem.Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garretthammonds-digital/Episode Highlights:✨ The shift from traditional SEO to GEO and AI answer engines✨ Why spam and keyword stuffing backfire in AI-driven search✨ How to refresh legacy content for better AI visibility✨ Podcast guesting as a high-authority, trust-building marketing channel✨ AI-powered planning tools designed specifically for small businesses✨ Why long-term brand assets matter more than short-term hacksConnect and Explore More:👤 Host: Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Further Reading or Resources:📖 Related blog post (spoken hub SEO, GEO, and small business growth): https://emanuelrose.com/ai-ready-seo-spoken-hub-content-and-small-business-growth-design/📚 Explore topics discussed in this episode:• AI SEO and GEO frameworks• Content recency and AI search visibility• Podcast marketing for authority building👍 Like this video if it helped you rethink SEO and AI💬 Share your thoughts or GEO experiments in the comments🔔 Subscribe to Marketing in the Age of AI for weekly insights on AI, marketing strategy, and business growth#MarketingInTheAgeOfAI #AIMarketing #AISEO #GEO #SEO2026 #DigitalMarketing #MarketingStrategy #PodcastMarketing #SmallBusinessMarketing #ContentStrategy #FutureOfMarketing #AuthenticMarketing