Marketing in the Age of AI

📌 Episode Overview:

Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.

🧠 What You’ll Learn:

• The difference between SEO, GEO, and AEO—and why it matters now

• How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior

• What technical fundamentals still matter for AI-era visibility

• Why authentic content beats machine-generated fluff

• How AI agents are being developed for real marketing workflows

• Predictions on where AI search and advertising are headed next

• Practical tools and metrics marketers should track during this transition

  
  

👤 Featured Guest:

Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.

📌 Episode Overview

AI is reshaping every industry—but are businesses truly ready? In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Jason Michael Perry, Founder & Chief AI Officer of Perry Labs, to explore the real work behind effective AI adoption. They dig into AI governance, executive education, agentic workflows, and the future of creativity—especially how musicians and technologists can ethically harness AI-generated music. 🎶🤖

📘 What You’ll Learn

• Why most organizations fail at early AI adoption

• The critical role of governance, education, and clear strategy

• What a Chief AI Officer does—and why companies need one

• The truth about AI-generated music (and why it often “sounds close but not quite human”)

• How to avoid shadow IT and build an ethical AI culture

• How AI will shape creativity, work, and innovation in the coming decade

🎤 Featured Guest:

Jason Michael Perry is the Founder & Chief AI Officer of Perry Labs, author of The AI Evolution, and a leading voice in AI strategy, intelligent systems, and innovation.

With 20+ years of tech experience, Jason:

• Led the award-winning AI in a Minor project with AWS & the Baltimore Symphony Orchestra

• Serves on the board of the Baltimore Symphony Orchestra

• Writes the weekly newsletter Thoughts on Tech and Things

• Acts as Entrepreneur in Residence at the University of Baltimore

His perspective bridges enterprise strategy, creative applications of AI, and the human side of emerging technology.

✨ Episode Highlights

• “Adapt or die”: Why AI adoption requires more than tools—it requires cultural change

• The problem with rolling out ChatGPT or Gemini without training

• Why many businesses unintentionally create shadow IT

• What separates a CIO, CTO, and Chief AI Officer

• AI-generated classical music vs. human-composed music

• The uncanny valley in sound—why AI music feels ‘almost’ right

• How Gen Z is driving a return to authenticity and live experiences

• Realistic adoption rates—why 26% is not the real number

• How anyone can begin using AI today (starting with what’s in your pantry!)
  

🔗 Connect & Explore More

Connect with Host — Emanuel Rose:

📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Dr. Bradford Carlton, founder of Automate Business AI, to explore how AI-driven automation, agents, and smart workflows are transforming small business operations. From outbound systems to social content engines, we break down real-world automation strategies helping entrepreneurs gain back time and accelerate growth.

💡 What You’ll Learn:

• How small businesses are using AI to connect marketing + operational activities

• Real examples of automated outreach, prospecting, and content workflows

• What “service as software” means—and why it matters in 2025

• How to build no-code automations (even if you “aren’t a tech person”)

• The future of AI agents, Vibe coding, and human-in-the-loop systems

• Tools and tech stacks used by professionals accelerating productivity with AI
  

🎙️ Featured Guest:

Founder of Automate Business AI, Bradford empowers solo entrepreneurs and small business owners by simplifying advanced AI workflows. A former attorney turned business consultant, he has collaborated with companies in 50+ countries and supported $6B+ in funding needs. His expertise combines legal sharpness, business acumen, and deep practical AI knowledge—making complex automation feel accessible and actionable.

Connect with Bradford:

📘 Episode Overview

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.

🔍 What You’ll Learn

• How AI is changing PR workflows (and what it can’t replace)

• Why storytelling—not contacts—is the new PR differentiator

• How earned media impacts visibility in the age of GEO

• Practical PR strategies small businesses can start using right now

• How to build trust, craft a compelling brand narrative, and understand your true audience

• What KPIs actually matter in modern PR

• The evolving interplay between PR, SEO, and Generative Engine Optimization
  

🎤 Featured Guest:

Barrie Cohen, Founder & CEO of Barrie Cohen Public Relations, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.

🌟 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with tech veteran and startup builder Vidar Hokstad—a consultant who transformed decades of hands-on engineering, DevOps leadership, and startup grit into an AI-powered approach to modern business. From navigating the rapid evolution of AI tools to building marketing systems as a self-described “non-marketer,” Vidar breaks down what it actually takes to compete and grow in today’s AI-driven era.

This episode is a must-watch for technical founders, consultants, startup leaders, and anyone curious about how AI is reshaping execution, productivity, and go-to-market strategy.

📘 What You’ll Learn:

• How technical leaders can turn AI + agents into real business value

• Practical ways non-marketers can build pipelines using LLMs

• Why fast-moving AI innovation requires constant experimentation

• How Vidar tests and refines marketing messaging using AI

• The difference between structured (Codex-style) models and exploratory models like Claude

• How to build personal AI workflows, agents, and automated systems

• Common pitfalls when integrating AI into operations and consulting workflows
  

👤 Featured Guest:

Vidar Hokstad is a UK-based consultant with 30+ years in startups, from cofounding his first company at 19 to leading engineering, DevOps, and AI initiatives across multiple venture-backed organizations. Known for his ability to blend deep technical skills with real-world business execution, Vidar now helps teams adopt AI, automate workflows, and scale operations with modern agents and LLMs.