<p><strong>Episode Overview:</strong></p><p>In this episode of <strong>Marketing in the Age of AI</strong>, host <strong>Emanuel Rose</strong> sits down with <strong>Lior Eldan</strong>, Co-Founder &amp; COO of <strong>Moburst</strong>, to unpack how AI is reshaping modern search and discovery.The conversation dives deep into Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and how brands can show up where AI-powered platforms like ChatGPT and Gemini now influence buying decisions. This is a must-watch for marketers navigating the shift from traditional SEO to AI-driven visibility—without losing the human-first edge.</p><p><br></p><p><strong>What You’ll Learn:</strong></p><ul><li><p>🤖 The difference between SEO, GEO, and AEO—and why it matters now</p></li><li><p>🔍 How AI search engines decide which brands get cited and surfaced</p></li><li><p>📣 Why podcasts, Reddit, social media, and PR now influence AI rankings</p></li><li><p>🧭 How to align content strategy with Ideal Client Profiles (ICPs) in the AI era</p></li><li><p>📈 Practical ways to refresh old content so it performs in AI-driven discovery</p></li></ul><p><br></p><p><strong>Featured Guest:</strong></p><p><strong>Lior Eldan</strong> is the Co-Founder &amp; COO of Moburst, a global mobile-first marketing agency known for driving growth for startups and Fortune 500 brands alike. His experience spans SEO, mobile optimization, paid media, and now AI-driven marketing strategies. Lior has helped brands like Google, Samsung, Uber, Reddit, and Microsoft adapt to rapidly changing digital ecosystems—and brings a practical, systems-level view of how AI is redefining marketing performance.</p><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li><p>🎯 Why GEO requires a holistic “search everywhere” mindset</p></li><li><p>🧩 How AI engines evaluate authority across websites, social, podcasts, and Reddit</p></li><li><p>🗂️ Best practices for structuring content so LLMs can crawl and understand it</p></li><li><p>♻️ Updating evergreen content for AI relevance (e.g., year-based optimization)</p></li><li><p>💬 Reddit and social listening strategies that support AI visibility</p></li><li><p>🔮 What the future of AI-driven search means for brands and agencies</p></li></ul><p><br></p><p><strong>Connect and Explore More:</strong></p><p><strong>Connect with the Host – Emanuel Rose:</strong></p><ul><li><p>Website:<a href="https://emanuelrose.com/"> <u>https://emanuelrose.com/</u></a></p></li><li><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/"> <u>https://www.linkedin.com/in/b2b-leadgeneration/</u></a></p></li><li><p>Instagram:<a href="https://www.instagram.com/emanuelroseauthor/"> <u>https://www.instagram.com/emanuelroseauthor/</u></a></p></li><li><p>Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor"> <u>https://www.facebook.com/EmanuelRoseAuthor</u></a></p></li><li><p>YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx"> <u>https://www.youtube.com/@marketingintheageofai-ec6fx</u></a></p></li></ul><p><strong>Connect with the Guest – Lior Eldan:</strong></p><ul><li><p>LinkedIn:<a href="https://www.linkedin.com/in/lioreldan/"> <u>https://www.linkedin.com/in/lioreldan/</u></a></p></li><li><p>Moburst Website:<a href="https://www.moburst.com/"> <u>https://www.moburst.com/</u></a></p></li></ul><p><br></p><p><strong>Further Reading or Resources:</strong></p><ul><li><p>📘 Authentic Marketing in the Age of AI (Book): <a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/"><u>https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</u></a></p></li><li><p>📝 Related Blog Post (Deep Dive on GEO):<a href="https://emanuelrose.com/how-to-win-geo-turning-ai-engines-into-your-new-power-channel/"><u> https://emanuelrose.com/how-to-win-geo-turning-ai-engines-into-your-new-power-channel/</u></a></p></li></ul><p><br></p><p><br></p><p>👍 Like this video if you’re rethinking SEO in the age of AI</p><p>📩 Subscribe for weekly insights on AI, marketing, and business strategy</p><p>💬 Comment below: Are you optimizing for GEO yet—or still focused on SEO?</p><p><br></p><p><br></p><p>#MarketingInTheAgeOfAI #GEO #AEO #GenerativeEngineOptimization #AIinMarketing #DigitalMarketing #AIForBusiness #FutureOfMarketing #SearchEverywhere #HumanFirstMarketing</p>