AI Search, GEO & Enterprise SEO: Winning in the Age of AI Agents with Daniel Horowitz

APR 14, 202624 MIN
Marketing in the Age of AI

AI Search, GEO & Enterprise SEO: Winning in the Age of AI Agents with Daniel Horowitz

APR 14, 202624 MIN

Description

<p><strong>Episode Overview:</strong></p><p>In this episode of <em>Marketing in the Age of AI</em>, Emanuel Rose sits down with Daniel Horowitz to break down enterprise SEO, AI search visibility, GEO, and how agentic AI is transforming content strategy and digital growth.</p><p><br></p><p><strong>What You’ll Learn:</strong></p><ul><li><p>Why AI search is changing how buyers research and make decisions</p></li><li><p>How to optimize content for LLMs, AI agents, and enterprise SEO</p></li><li><p>The shift from traffic volume to higher-quality, AI-informed leads</p></li><li><p>Why comparison pages and structured content are critical in GEO</p></li><li><p>How to update legacy content for AI search visibility</p></li><li><p>A smarter hybrid approach: human-first content + AI optimization</p></li></ul><p><br></p><p><strong>Featured Guest:</strong></p><p><strong>Daniel Horowitz</strong> – Enterprise SEO strategist driving organic growth through technical SEO, content strategy, and data-driven experimentation. Now part of the Salesforce ecosystem, Daniel helps scale content and connect search performance directly to revenue outcomes.</p><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li><p>The rise of comparison content in AI-driven buying journeys</p></li><li><p>Why listicles and “self-ranking #1” content are losing effectiveness</p></li><li><p>How Salesforce scales internal linking and SEO automation</p></li><li><p>Using AI (like Gemini) for outlines while keeping humans in control of content quality</p></li><li><p>The “hybrid gating” strategy: turning PDFs into AI-friendly content assets</p></li><li><p>Fixing outdated AI narratives by updating existing pages</p></li><li><p>The future of SEO: optimizing for humans, LLMs, and AI agents simultaneously</p></li></ul><p><br></p><p><strong>Connect and Explore More:</strong></p><p>Connect with Emanuel Rose:</p><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/"> <u>https://www.linkedin.com/in/b2b-leadgeneration/</u></a></p><p>Instagram:<a href="https://www.instagram.com/emanuelroseauthor/"> <u>https://www.instagram.com/emanuelroseauthor/</u></a></p><p>Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor"> <u>https://www.facebook.com/EmanuelRoseAuthor</u></a></p><p>YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx"> <u>https://www.youtube.com/@marketingintheageofai-ec6fx</u></a></p><p>Connect with Daniel Horowitz:<a href="https://www.linkedin.com/in/danielhorowitzseo"><u> https://www.linkedin.com/in/danielhorowitzseo</u></a></p><p><br></p><p><strong>Further Reading or Resources:</strong></p><p>📖 Blog Post:<a href="https://emanuelrose.com/ai-search-agents-and-the-new-enterprise-seo-playbook/"><u>https://emanuelrose.com/ai-search-agents-and-the-new-enterprise-seo-playbook/</u></a></p><p>🌐 Learn more from Emanuel Rose:<a href="https://emanuelrose.com/"><u>https://emanuelrose.com/</u></a></p><p>📘 Book:<a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/"><u>https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</u></a></p><p><br></p><p><br></p><p>👍 Like this video, subscribe for more insights on AI, SEO, and growth strategy—and comment below: How are you adapting your content for AI search and agents?</p><p><br></p><p><br></p><p>#ArtificialIntelligence #DigitalStrategy #Innovation #SEO #GEO #AEO #AIsearch #ContentStrategy #EnterpriseSEO #MarketingStrategy</p>