<p><strong>🧠 Episode Overview</strong></p><p>AI isn’t just changing marketing—it’s redefining how businesses operate, connect, and scale. In this episode of <strong>Marketing in the Age of AI</strong>, host Emanuel Rose sits down with <strong>Ryan Burch</strong>, Founder of Tobii Group, to explore how AI-powered inputs, automation, and incremental change can dramatically improve marketing outcomes.</p><p>From digital advertising and local SEO to SOP automation and AI-assisted workflows, this conversation focuses on practical, real-world applications of AI—without losing sight of fundamentals, governance, and human-centered strategy.</p><p><br></p><p><strong>🎓 What You’ll Learn</strong></p><p>In this episode, you’ll discover how to:</p><ul><li><p>Build smarter marketing systems by focusing on <strong>inputs before outcomes</strong></p></li><li><p>Use AI and automation to improve SOPs, reporting, and workflows</p></li><li><p>Avoid common AI pitfalls while scaling marketing operations responsibly</p></li><li><p>Apply AI tools like NotebookLM to simplify complex information</p></li><li><p>Improve attribution, tracking, and conversion signals for better ROI</p></li><li><p>Adopt an incremental, sustainable approach to AI adoption</p></li></ul><p><br></p><p><strong>🎙️ Featured Guest</strong></p><p><strong>Ryan Burch</strong>Founder, <strong>Tobii Group</strong></p><p>Ryan has over 15 years of experience in digital strategy, helping startups and Fortune 500 companies integrate data, creativity, and automation. His work focuses on digital advertising, AI-assisted marketing systems, and operational efficiency—especially for local service businesses, healthcare, and multi-location brands.</p><p>🔗 Connect with Ryan on LinkedIn:<a href="https://www.linkedin.com/in/ryanburch/"><u>https://www.linkedin.com/in/ryanburch/</u></a></p><p><br></p><p><strong>✨ Episode Highlights</strong></p><ul><li><p>Why AI outcomes depend entirely on the <strong>quality of your inputs</strong></p></li><li><p>How broken tracking sabotages AI-driven marketing performance</p></li><li><p>AI vs. automation: understanding the difference (and when to use each)</p></li><li><p>Using NotebookLM to generate SOPs, decks, podcasts, and guides</p></li><li><p>Local SEO, “search everywhere,” and the future of GEO marketing</p></li><li><p>Why small, monthly improvements beat overwhelming AI rollouts</p></li></ul><p><br></p><p><strong>🌐 Connect and Explore More</strong></p><p><strong>Connect with Host Emanuel Rose:</strong></p><ul><li><p>Website:<a href="https://emanuelrose.com/"> <u>https://emanuelrose.com/</u></a></p></li><li><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/"> <u>https://www.linkedin.com/in/b2b-leadgeneration/</u></a></p></li><li><p>Instagram:<a href="https://www.instagram.com/emanuelroseauthor/"> <u>https://www.instagram.com/emanuelroseauthor/</u></a></p></li><li><p>Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor"> <u>https://www.facebook.com/EmanuelRoseAuthor</u></a></p></li><li><p>YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx"> <u>https://www.youtube.com/@marketingintheageofai-ec6fx</u></a></p></li></ul><p><br></p><p><strong>📚 Further Reading or Resources</strong></p><ul><li><p>Blog Post (Full Breakdown of This Episode):<a href="https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/"><u>https://emanuelrose.com/building-smarter-marketing-systems-with-ai-inputs-and-incremental-change/</u></a></p></li><li><p>📘 <em>Authentic Marketing in the Age of AI</em> by Emanuel Rose:<a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/"><u>https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</u></a></p></li></ul><p><br></p><p><br></p><p>👍 Like this video if you found it helpful</p><p>💬 Comment with your biggest AI marketing challenge</p><p>🔔 Subscribe for more conversations on AI, marketing systems, and digital strategy</p><p><br></p><p><br></p><p>#MarketingInTheAgeOfAI #AIinMarketing #DigitalMarketing #MarketingAutomation#AIWorkflows #PropTech #RealEstateTech #PropertyManagement#LocalSEO #GEO #AIInputs #MarketingSystems #FutureOfWork#CustomerExperience #DigitalStrategy #RyanBurch #EmanuelRose</p>