How AI Is Transforming PR: Storytelling, Earned Media & GEO with Barrie Cohen đ
DEC 8, 202523 MIN
How AI Is Transforming PR: Storytelling, Earned Media & GEO with Barrie Cohen đ
DEC 8, 202523 MIN
Description
<p><strong>đ Episode Overview</strong></p><p>In this episode of <em>Marketing in the Age of AI</em>, host <strong>Emanuel Rose</strong> sits down with PR strategist <strong>Barrie Cohen</strong> to unpack how artificial intelligence is reshaping public relationsâfrom storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.</p><p><br></p><p><strong>đ What Youâll Learn</strong></p><ul><li><p>How AI is changing PR workflows (and what <em>it canât replace</em>)</p></li><li><p>Why storytellingânot contactsâis the new PR differentiator</p></li><li><p>How earned media impacts visibility in the age of GEO</p></li><li><p>Practical PR strategies small businesses can start using right now</p></li><li><p>How to build trust, craft a compelling brand narrative, and understand your true audience</p></li><li><p>What KPIs actually matter in modern PR</p></li><li><p>The evolving interplay between PR, SEO, and Generative Engine Optimization<br></p></li></ul><p><strong>đ¤ Featured Guest: </strong></p><p><strong>Barrie Cohen</strong>, Founder & CEO of <em>Barrie Cohen Public Relations</em>, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.</p><p>Connect with Barrie: LinkedIn:<a href="https://www.linkedin.com/in/barrie-cohenpr/"> <u>https://www.linkedin.com/in/barrie-cohenpr/</u></a></p><p><br></p><p><strong>â Episode Highlights</strong></p><ul><li><p>Why PR has changed more in the past year than in the past decade</p></li><li><p>Why relationships alone aren't enough in PR anymore</p></li><li><p>How AI supports (but never replaces) human storytelling</p></li><li><p>Using AI for framing, formatting, and trend research</p></li><li><p>How small businesses can run PR strategies like the pros</p></li><li><p>Why your âstoryâ is the most powerful PR asset</p></li><li><p>How to think about audiences, ICPs, and content channels</p></li><li><p>What meaningful PR ROI actually looks like</p></li><li><p>The rise of GEO and why earned media matters more than ever<br></p></li></ul><p><strong>đ Connect & Explore More</strong></p><p><strong>Connect with Host Emanuel Rose:</strong></p><p>Website:<a href="https://emanuelrose.com/"> <u>https://emanuelrose.com/</u></a> </p><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/"> <u>https://www.linkedin.com/in/b2b-leadgeneration/</u></a> Instagram:<a href="https://www.instagram.com/emanuelroseauthor/"> <u>https://www.instagram.com/emanuelroseauthor/</u></a> Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor"> <u>https://www.facebook.com/EmanuelRoseAuthor</u></a> YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx"> <u>https://www.youtube.com/@marketingintheageofai-ec6fx</u></a></p><p><strong>Guest â Barrie Cohen:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/barrie-cohenpr/"> <u>https://www.linkedin.com/in/barrie-cohenpr/</u></a></p><p><br></p><p><strong>đ Further Reading & Resources</strong></p><p><strong>Related Blog Post:</strong> Human-First PR Strategy in the Age of AI Search<a href="https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/"> <u>https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/</u></a></p><p><strong>Emanuelâs Book:</strong> <em>Authentic Marketing in the Age of AI</em><a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/"> <u>https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</u></a></p><p><strong>More from Emanuel:</strong><a href="https://emanuelrose.com/"> <u>https://emanuelrose.com/</u></a></p><p><br></p><p><br></p><p>If you found this episode valuable, donât forget to: </p><p>â Like </p><p>â Comment </p><p>â Subscribe </p><p>âŚfor more deep dives on AI, marketing strategy, and growing your business in a changing digital world.</p><p><br></p><p><br></p><p>#MarketingInTheAgeOfAI #PublicRelations #AIinMarketing #SmallBusinessGrowth #EarnedMedia #Storytelling #DigitalMarketing #PRStrategy #GEO #GenerativeEngineOptimization #MediaRelations #AIForBusiness #MarketingPodcast #BrandNarrative #EntrepreneurMarketing</p>
