<p><strong>Episode Overview:</strong></p><p>What if the biggest advantage in AI-powered marketing isn’t better prompts—but better psychology?</p><p>In this episode of <em>Marketing in the Age of AI</em>, Emanuel Rose sits down with behavioral marketing expert Will Leach to explore how subconscious decision-making shapes customer behavior and how businesses can use AI to align messaging with the emotional drivers behind every purchase.</p><p>Will breaks down his <strong>Mindstate framework</strong>, showing how goals, fears, motivations, and cognitive biases influence buying decisions. The conversation also explores <strong>Bevy</strong>, his AI-powered behavioral intelligence platform that helps brands simulate how customers think, feel, and decide—turning customer psychology into a measurable competitive advantage.</p><p><br></p><p><strong>What You’ll Learn:</strong></p><p>✅ Why most buying decisions happen at the subconscious level</p><p>✅ What the Reticular Activating System (RAS) means for marketers</p><p>✅ How customer goals and fears shape purchasing behavior</p><p>✅ The 3-step Mindstate model for better messaging</p><p>✅ Why emotional conviction drives conversions</p><p>✅ How AI can simulate customer psychology</p><p>✅ How Bevy helps brands test messaging and product decisions</p><p>✅ Why deeper ICP development improves AI outputs</p><p>✅ How behavioral intelligence creates stronger campaigns</p><p><br></p><p><strong>Featured Guest:</strong></p><p>Will Leach is the founder and CEO of Mindstate Group and author of <em>Marketing to Mindstates</em>. He teaches behavioral marketing at SMU’s Cox School of Business and Texas A&amp;M’s Applied Behavioral Economics program.</p><p>With more than 25 years of experience in market research and behavioral science, Will helps brands understand how customers actually think and feel so they can create messaging that drives action.</p><p>Connect with Will Leach:<a href="https://www.linkedin.com/in/will-leach/"><u> https://www.linkedin.com/in/will-leach/</u></a></p><p><br></p><p><strong>Episode Highlights:</strong></p><p>🔹 Why humans make roughly 35,000 decisions per day</p><p>🔹 Understanding the subconscious filter that blocks most marketing</p><p>🔹 How tire marketing explains behavioral psychology</p><p>🔹 Why B2B buying is still deeply emotional</p><p>🔹 The role of fear, motivation, and risk framing in decision-making</p><p>🔹 How AI can become a behavioral strategist—not just a chatbot</p><p>🔹 Why customer service calls contain hidden psychological gold</p><p>🔹 Using AI to simulate real customer conversations at scale</p><p>🔹 Why better psychological inputs create better AI outputs</p><p><br></p><p><strong>Connect and Explore More:</strong></p><p>🌐 Connect with Emanuel Rose:</p><p>Website:<a href="https://emanuelrose.com/"> <u>https://emanuelrose.com/</u></a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/"> <u>https://www.linkedin.com/in/b2b-leadgeneration/</u></a></p><p>Instagram:<a href="https://www.instagram.com/emanuelroseauthor/"> <u>https://www.instagram.com/emanuelroseauthor/</u></a></p><p>Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor"> <u>https://www.facebook.com/EmanuelRoseAuthor</u></a></p><p>YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx"> <u>https://www.youtube.com/@marketingintheageofai-ec6fx</u></a></p><p><br></p><p><strong>📚 Further Reading &amp; Resources:</strong></p><p>Companion Blog Post:<a href="https://emanuelrose.com/how-to-turn-subconscious-mindstates-into-a-measurable-ai-edge/"><u>https://emanuelrose.com/how-to-turn-subconscious-mindstates-into-a-measurable-ai-edge/</u></a></p><p>Book — Authentic Marketing in the Age of AI:<a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/"><u>https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</u></a></p><p><br></p><p><br></p><p>👍 Like this video if you found it valuable</p><p>💬 Comment below: How much of your marketing strategy accounts for customer psychology?</p><p>🔔 Subscribe for more conversations on AI, behavioral marketing, and business growth</p><p>📢 Share this episode with marketers, founders, and business leaders exploring AI-powered customer insights</p><p><br></p><p><br></p><p>#MarketingInTheAgeOfAI #BehavioralMarketing #Mindstates #ArtificialIntelligence #CustomerPsychology #AIMarketing #MarketingStrategy #BehavioralScience #CustomGPT #BusinessGrowth</p>