SEO to GEO: How AI Is Transforming Search & Visibility with Peter Kalanda đđ
DEC 8, 202522 MIN
SEO to GEO: How AI Is Transforming Search & Visibility with Peter Kalanda đđ
DEC 8, 202522 MIN
Description
<p><strong>đ Episode Overview:</strong></p><p>Search is changingâfast. In this episode of <em>Marketing in the Age of AI</em>, host <strong>Emanuel Rose</strong> sits down with digital strategist <strong>Peter Kalanda</strong> to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.</p><p><br /></p><p><strong>đ§ What Youâll Learn:</strong></p><ul><li><p>The difference between SEO, GEO, and AEOâand why it matters now</p></li><li><p>How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior</p></li><li><p>What technical fundamentals still matter for AI-era visibility</p></li><li><p>Why authentic content beats machine-generated fluff</p></li><li><p>How AI agents are being developed for real marketing workflows</p></li><li><p>Predictions on where AI search and advertising are headed next</p></li><li><p>Practical tools and metrics marketers should track during this transition</p><p><br /></p></li></ul><p><strong>đ¤ Featured Guest: </strong></p><p><strong>Peter Kalanda</strong> is a seasoned digital marketer, strategist, and founder of <em>Three High</em>. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building <strong>authentic brand connections</strong>âa competitive advantage in todayâs AI-driven marketing landscape.</p><p>Connect with Peter: LinkedIn:<a href="https://www.linkedin.com/in/peter-kalanda/" target="_blank" rel="ugc noopener noreferrer"> https://www.linkedin.com/in/peter-kalanda/</a></p><p><br /></p><p><strong>⨠Episode Highlights:</strong></p><ul><li><p>What do we <em>call</em> it now? SEO? GEO? AEO?</p></li><li><p>How LLMs are evolving faster than marketers expected</p></li><li><p>Building custom AI agents for analytics & reporting</p></li><li><p>Why technical fundamentals still matter for AI search</p></li><li><p>Writing content that humans <em>and</em> LLMs trust</p></li><li><p>Using Google Search Console & FAQs strategically</p></li><li><p>Reddit, reviews & the rise of authentic UGC</p></li><li><p>Will LLMs introduce advertising?</p></li><li><p>Why the human-in-the-loop still matters</p></li><li><p>Differences between ChatGPT, Perplexity & others</p></li><li><p>AI-generated images & creative tools</p></li><li><p>Key metrics marketers should focus on</p></li><li><p>The growing power of video in AI-era discovery<br /></p></li></ul><p><strong>đ Connect & Explore More:</strong></p><p><strong>Connect with Host Emanuel Rose:</strong></p><p>Website:<a href="https://emanuelrose.com/" target="_blank" rel="ugc noopener noreferrer"> https://emanuelrose.com/</a> </p><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/" target="_blank" rel="ugc noopener noreferrer"> https://www.linkedin.com/in/b2b-leadgeneration/</a> Instagram:<a href="https://www.instagram.com/emanuelroseauthor/" target="_blank" rel="ugc noopener noreferrer"> https://www.instagram.com/emanuelroseauthor/</a> Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor" target="_blank" rel="ugc noopener noreferrer"> https://www.facebook.com/EmanuelRoseAuthor</a> YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx" target="_blank" rel="ugc noopener noreferrer"> https://www.youtube.com/@marketingintheageofai-ec6fx</a></p><p><br /></p><p><strong>đ Further Reading or Resources:</strong></p><p>Blog Post on This Episode: <a href="https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/" target="_blank" rel="ugc noopener noreferrer">https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/</a></p><p>Emanuelâs Book <em>Authentic Marketing in the Age of AI</em>:<a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/" target="_blank" rel="ugc noopener noreferrer"> https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</a></p><p>Learn more about Emanuelâs work, speaking, and resources:<a href="https://emanuelrose.com/" target="_blank" rel="ugc noopener noreferrer"> https://emanuelrose.com/</a></p><p><br /></p><p><br /></p><p>If youâre navigating the future of AI-driven marketing, hit <strong>LIKE</strong>, <strong>SUBSCRIBE</strong>, and drop a comment below sharing what <em>you</em> think about the shift from SEO to GEO. Your insights help fuel future episodes!</p><p><br /></p><p><br /></p><p>#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda</p>
