Turn AI Into Revenue: Quantitative Marketing, ROAS & AI Workflows with Eric Samson 🚀

MAY 14, 202623 MIN
Marketing in the Age of AI

Turn AI Into Revenue: Quantitative Marketing, ROAS & AI Workflows with Eric Samson 🚀

MAY 14, 202623 MIN

Description

<p><strong>Episode Overview</strong></p><p>AI can generate impressive outputs—but the real advantage comes from knowing what to ask, what metrics matter, and how to guide the final 10% that transforms AI from “interesting” into revenue-generating.</p><p><br></p><p>📚 What You&#39;ll Learn</p><ul><li><p>Why most AI marketing systems fail without expert guidance</p></li><li><p>How Group 8A uses quantitative audits to evaluate ad performance</p></li><li><p>The importance of the “final 10%” in AI workflows</p></li><li><p>How AI can improve marketing operations and team management</p></li><li><p>Why prompting AI correctly matters more than ever</p></li><li><p>How AI is helping agencies build scalable internal tools</p></li><li><p>The role of human expertise in AI-powered marketing systems</p></li><li><p>How feedback loops improve both AI systems and leadership skills</p></li></ul><p>👤 Featured Guest: </p><p>Eric Samson is the founder of Group 8A, a New York-based digital agency focused on scalable demand-generation programs, performance marketing, and ROAS-based growth strategies.</p><p>His team specializes in combining human expertise with AI-powered workflows to improve ad performance, optimize campaigns, and create measurable revenue impact for clients.</p><p><br></p><p>🔍 Episode Highlights</p><ul><li><p>The origin story behind Group 8A</p></li><li><p>Why ROAS-based scaling changes agency incentives</p></li><li><p>Using AI to simulate a year of ad performance data</p></li><li><p>Building AI dashboards for quantitative audits</p></li><li><p>Why the “last 10%” of AI work is the hardest part</p></li><li><p>Claude vs ChatGPT for professional workflows</p></li><li><p>AI-powered meeting scoring using Fireflies transcripts </p></li><li><p>How AI is reshaping management and team feedback systems</p></li><li><p>The future of SaaS tools built accidentally through internal AI workflows</p></li></ul><p><br></p><p>🔗 Connect and Explore More</p><p>Connect with Emanuel Rose:</p><p>Website:<a href="https://emanuelrose.com/" target="_blank" rel="ugc noopener noreferrer"> https://emanuelrose.com/</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/b2b-leadgeneration/" target="_blank" rel="ugc noopener noreferrer"> https://www.linkedin.com/in/b2b-leadgeneration/</a></p><p>Instagram:<a href="https://www.instagram.com/emanuelroseauthor/" target="_blank" rel="ugc noopener noreferrer"> https://www.instagram.com/emanuelroseauthor/</a></p><p>Facebook:<a href="https://www.facebook.com/EmanuelRoseAuthor" target="_blank" rel="ugc noopener noreferrer"> https://www.facebook.com/EmanuelRoseAuthor</a></p><p>YouTube:<a href="https://www.youtube.com/@marketingintheageofai-ec6fx" target="_blank" rel="ugc noopener noreferrer"> https://www.youtube.com/@marketingintheageofai-ec6fx</a></p><p>Connect with Eric Samson:</p><p>LinkedIn:<a href="https://www.linkedin.com/in/ericsamson" target="_blank" rel="ugc noopener noreferrer"> https://www.linkedin.com/in/ericsamson</a></p><p><br></p><p>📖 Further Reading &amp; Resources</p><p>Blog Post:<a href="https://emanuelrose.com/turn-ai-into-revenue-how-to-build-quantitative-marketing-advantage/" target="_blank" rel="ugc noopener noreferrer"> https://emanuelrose.com/turn-ai-into-revenue-how-to-build-quantitative-marketing-advantage/</a></p><p>📌 Related Resources:Authentic Marketing in the Age of AI:<a href="https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/" target="_blank" rel="ugc noopener noreferrer">https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/</a></p><p>Emanuel Rose Website:<a href="https://emanuelrose.com/" target="_blank" rel="ugc noopener noreferrer">https://emanuelrose.com/</a></p><p><br></p><p><br></p><p>If you enjoyed this conversation, make sure to:</p><p>👍 Like this video</p><p>💬 Leave a comment with your biggest AI workflow takeaway</p><p>🔔 Subscribe for more conversations on AI, marketing, business growth, and practical implementation strategies</p><p><br></p><p><br></p><p>#ArtificialIntelligence #MarketingStrategy #DigitalTransformation #AIWorkflows #ROAS #PerformanceMarketing #PromptEngineering #MarketingAI #BusinessGrowth #ClaudeAI #ChatGPT #AILeadership #DigitalMarketing #MarketingInTheAgeOfAI</p>