Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and Marketing Officer at Jarrett, to discuss how transportation and logistics companies can navigate the growing impact of cargo theft beyond the immediate financial loss.Matt shares insights from his nearly two decades in logistics leadership, including how customer expectations have evolved, why communication during disruptions matters more than ever, and what sales and marketing professionals can do to help protect customer relationships when things go wrong. The conversation also explores lessons from Matt’s career journey, the importance of aligning sales and marketing around the customer experience, and a preview of the key takeaways attendees can expect from his ELEVATE session, Beyond the Loss: How Cargo Theft Impacts Brand Trust, Customer Experience and Revenue.Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.